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Jewellery in Japan

Published Feb 06, 2026
Length 22 Pages
SKU # EP20870643

Description

The Japanese jewellery market demonstrated resilience in 2025, with a 2% growth rate to JPY1,243 billion, driven by affluent consumers who view jewellery as both a luxury item and an investment. This growth is expected to continue, with a projected CAGR of 3% to JPY1,411 billion by 2030, driven by the increasing number of HNWIs and younger generations' interest in ethical and luxury jewellery. The market remains dominated by luxury brands, with a focus on experiential retail and personalised ser...

Euromonitor International's Jewelleryin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Jewellery in Japan
Euromonitor International
February 2026
List Of Contents And Tables
JEWELLERY IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affluent consumers drive jewellery demand, focusing on experiential and personalised retail
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Affluent consumers drive growth despite economic pressures
CHART 2 Asuka III and Ravicharme Redefine Retail for Japan’s Affluent Travellers
Rising gold prices spark demand for investment-minded jewellery
CHART 3 Canal 4? Embraces Gold as Value: Launch of the K7 Classic Collection
Sustainability and luxury drive dynamic growth in specific niches
CHART 4 Analyst Insight
CHART 5 Kyocera Expands Ethical Luxury: Lab-Grown Innovation and the Launch of Loabofllie
WHAT’S NEXT?
Growing affluent population will sustain premium jewellery demand through to 2030
Impact of younger consumers
COMPETITIVE LANDSCAPE
Luxury brands maintain lead through experiential retail
CHANNELS
Offline channels drive luxury jewellery sales through personalised service
Retail e-commerce grows as online channels diversify and social commerce emerges
Luxury hotels and high-end foodservice venues emerge as new touchpoints for jewellery brands
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Emerging Tourist Destinations Attract Store Openings
CHART 8 Tiffany Unveils Asia’s Largest Flagship in Ginza, Tokyo
CHART 9 LALÙE Elevates Hermès Through Curated Resale Luxury
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
PERSONAL ACCESSORIES IN JAPAN
EXECUTIVE SUMMARY
Tourism rebound and market polarisation fuel accessories growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism-fuelled growth reshapes Japan’s personal accessories market
Luxury demand strengthens owing to market polarisation
Resale innovation elevates luxury engagement
WHAT’S NEXT?
Value-added offerings will sustain brand relevance in a competitive market
Character collaborations to drive cultural momentum
Demographic shifts demand strategic adaptation
COMPETITIVE LANDSCAPE
Leading luxury brands dominate with strong presence
Richemont stays ahead by deepening connection through elevated craft and storytelling
CHANNELS
In-store experiences sustain offline dominance in luxury accessories
TikTok shop accelerates social commerce growth
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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