Jewellery in Germany

After experiencing a retail volume decline in 2023, demand for jewellery in Germany improved in 2024 across both costume and fine segments. German consumers sought unique jewellery, from timeless fine jewellery pieces to playful costume statement styles. The category benefited from a trend evident in 2022, with a post-pandemic renewed sense of freedom to socialise and enjoy life. Furthermore, the motivation to bring joy to life at a time when negative media news has invaded consumers’ lives on a...

Euromonitor International's Jewelleryin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Jewellery in Germany
Euromonitor International
March 2025
List Of Contents And Tables
JEWELLERY IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Return to growth for jewellery as consumers look to invest in statement pieces
Pandora gains overall leadership but fine jewellery brands maintain strong growth
Jewellery and watch specialists maintains dominance as distribution channel
PROSPECTS AND OPPORTUNITIES
Technological developments to support evolving jewellery space
Sustainability set to increasingly influence consumers’ purchasing decisions
Lab-grown diamonds offer further growth opportunities
CATEGORY DATA
Table 1 Sales of Jewellery by Category: Volume 2019-2024
Table 2 Sales of Jewellery by Category: Value 2019-2024
Table 3 Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 4 Sales of Jewellery by Category: % Value Growth 2019-2024
Table 5 Sales of Costume Jewellery by Type: % Value 2019-2024
Table 6 Sales of Fine Jewellery by Type: % Value 2019-2024
Table 7 Sales of Fine Jewellery by Collection: % Value 2019-2024
Table 8 Sales of Fine Jewellery by Metal: % Value 2019-2024
Table 9 NBO Company Shares of Jewellery: % Value 2020-2024
Table 10 LBN Brand Shares of Jewellery: % Value 2021-2024
Table 11 Distribution of Jewellery by Format: % Value 2019-2024
Table 12 Forecast Sales of Jewellery by Category: Volume 2024-2029
Table 13 Forecast Sales of Jewellery by Category: Value 2024-2029
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN GERMANY
EXECUTIVE SUMMARY
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 16 Sales of Personal Accessories by Category: Volume 2019-2024
Table 17 Sales of Personal Accessories by Category: Value 2019-2024
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 19 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 21 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 22 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 24 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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