Consumer demand for jeans continues to rise in 2024, with premium and economy ranges reporting stronger volume growth year on year in Morocco. On aggregate, economy jeans is the largest category by volume sales in both women’s and men’s jeans. Given the ongoing economic uncertainty and financial pressures faced by consumers, there was a notable upswing in demand for economy brands and private label lines. These are well-positioned to cater to budget-conscious consumers, providing them with quali...
Euromonitor International's Jeans in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Jeans market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Jeans in Morocco
Euromonitor International
December 2024
List Of Contents And Tables
JEANS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economy jeans dominate amid economic challenges
Moroccan men invest in higher quality jeans
High-waisted jeans for women are the new must-have
PROSPECTS AND OPPORTUNITIES
Discounts and promotions will drive purchasing behaviour
Private label is set to improve share in jeans
Jeans producers to roll out more sustainable jeans
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2019-2024
Table 2 Sales of Jeans by Category: Value 2019-2024
Table 3 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 4 Sales of Jeans by Category: % Value Growth 2019-2024
Table 5 Sales of Men’s Jeans by Category: Volume 2019-2024
Table 6 Sales of Men’s Jeans by Category: Value 2019-2024
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 9 Sales of Women’s Jeans by Category: Volume 2019-2024
Table 10 Sales of Women’s Jeans by Category: Value 2019-2024
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Jeans: % Value 2020-2024
Table 14 LBN Brand Shares of Jeans: % Value 2021-2024
Table 15 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 16 Forecast Sales of Jeans by Category: Value 2024-2029
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN MOROCCO
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 33 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029