Jeans in Italy

Jeans in Italy

Jeans sales were hit hard by the COVID-19 pandemic. In general, consumers limited their spend on apparel, focusing on intimate clothing and home wear. Fewer social occasions, compared with the pre-pandemic period, and remote working for most of the year (office work recommenced for many companies from September) curbed the recovery of jeans in 2021. Nonetheless, after the slow start to the year, jeans saw some improvement due to Italian consumers’ spring-summer fashion purchases. As the pandemic...

Euromonitor International's Jeans in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.