Premium men’s jeans, and particularly premium women’s jeans, experienced robust value growth in 2023. The surge in demand can be attributed to a shift in consumer preference towards investing in high-quality jeans that offer durability and longevity. Consumers are inclined to view the purchase of premium jeans as an investment, avoiding the need for frequent replacement. This mindset is driven by the desire for enduring style and a focus on sustainability, where longevity and quality take preced...
Euromonitor International's Jeans in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Jeans market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Jeans in India
Euromonitor International
February 2024
List Of Contents And Tables
JEANS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Jeans in India records robust double-digit growth, driven by premium jeans
Established brands maintain their leading positions in jeans
D2C brands are collaborating with influencers to target a younger cohort
PROSPECTS AND OPPORTUNITIES
Rise in athleisurewear might pose a threat to jeans in the forecast period
Jeans to face polarisation in India in the forecast period
Expansion beyond tier 1 cities will continue
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2018-2023
Table 2 Sales of Jeans by Category: Value 2018-2023
Table 3 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 4 Sales of Jeans by Category: % Value Growth 2018-2023
Table 5 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 6 Sales of Men’s Jeans by Category: Value 2018-2023
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 9 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 10 Sales of Women’s Jeans by Category: Value 2018-2023
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Jeans: % Value 2019-2023
Table 14 LBN Brand Shares of Jeans: % Value 2020-2023
Table 15 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 16 Forecast Sales of Jeans by Category: Value 2023-2028
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN INDIA
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 33 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028