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Jeans in Denmark

Publisher Euromonitor International
Published Feb 04, 2026
Length 19 Pages
SKU # EP20870687

Description

Jeans saw low positive retail current value growth in Denmark in 2025, driven by a strong economy and increased consumer spending. Growth was influenced by trends including sustainability and inclusivity, and market polarisation. With disposable income forecast to rise over the forecast period to 2030, consumer spending on jeans, particularly in the economy and premium segments, is expected to continue growing. Players such as Bestseller and H&M are expected to maintain their leading positions i...

Euromonitor International's Jeans in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Jeans in Denmark
Euromonitor International
February 2026
List Of Contents And Tables
JEANS IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Economic resilience and sustainability drive value growth in jeans
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation impacts sales across different price platforms in jeans
Organsk, and H&M’s pre-loved concept meet the consumer desire for sustainability
CHART 2 Organsk Works With Sustainable Materials and Processes
WHAT’S NEXT?
Sustainability will be a factor impacting growth in jeans
Economy jeans to remain the largest category and see continued dynamism
Competitive digital landscape to drive sustained e-commerce growth in jeans
COMPETITIVE LANDSCAPE
The leading brands in jeans focus on brand presence and sustainability
Opportunities and challenges from emerging trends and dynamics
CHANNELS
Apparel and footwear specialists leads offline sales as consumers look for the best fit
Retail e-commerce continues to gain traction, challenging growth for offline retailers
COUNTRY REPORTS DISCLAIMER
CHART 3 Key Trends 2025
CHART 4 Aiayu is a Leading Danish Brand Focused on Sustainability and Ethical Production
CHART 5 Spejder Sport Has a Circular Retail Store, Spejder Sport Retur
CHART 6 Analyst Insight
CHART 7 Movv is a New Premium Danish Brand of Running Shoes, Enhancing Polarisation
CHART 8 Real GDP Growth and Inflation 2020-2030
CHART 9 PEST Analysis in Denmark 2025
CHART 10 Key Insights on Consumers in Denmark 2025
CHART 11 Consumer Landscape in Denmark 2025
APPAREL AND FOOTWEAR IN DENMARK
EXECUTIVE SUMMARY
Sustainable innovation and strategic investment drive steady growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Continued slow and stable value growth as economic indicators are positive
Sustainability and inclusivity trend shapes consumer behaviour
Resale and rental services gain traction in apparel and footwear
WHAT’S NEXT?
Strong economy to fuel premiumisation, although some consumers will remain cautious
Demand for sustainability expected to impact apparel and footwear
Retail e-commerce set to outpace offline retail as the digital competition intensifies
COMPETITIVE LANDSCAPE
Bestseller and H&M maintain their lead through sustainability and e-commerce
The squeezed middle: Danish mid-market retailers falter amidst economic divide
Opportunities for growth remain for new and existing companies
CHANNELS
Demand for experiences sustains offline retail dominance, but challenge from e-commerce
Retail e-commerce gains traction as consumers value its convenience and pricing
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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