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Jeans in the US

Publisher Euromonitor International
Published Jan 26, 2026
Length 23 Pages
SKU # EP20870261

Description

Jeans in the US experienced a challenging year in 2025, with a marginal decline in volume sales, driven by economic uncertainty and shifting consumer preferences towards affordability and value. Despite this, retail value sales increased by 1%, to reach USD18,448 million. Stronger growth is anticipated moving forward, with a CAGR of 2% to 2030, driven by economy and standard jeans. To succeed, brands must focus on sustainability, inclusivity, and AI-driven innovation, as seen in Kontoor Brands's...

Euromonitor International's Jeans in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Jeans in the US
Euromonitor International
January 2026
List Of Contents And Tables
JEANS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Jeans navigates challenges in 2025, but is set for future growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
A difficult year for jeans due to economic uncertainty, with economy jeans performing best
Kontoor Brands diversifies with strategic acquisition due to tariffs and challenges in jeans
CHART 2 Kontoor Brands Expands Beyond Denim with Helly Hansen Acquisition
Sustainability and inclusivity remain key priorities for brands
CHART 3 Gap’s “Better in Denim” Campaign Wins Generation Z with Y2K Nostalgia and Global Girl Group
WHAT’S NEXT?
Brands set to drive growth through regaining relevance and addressing different needs
The continued increasing importance of sustainability and inclusivity
CHART 4 Analyst Insight
AI-driven innovation to shape the future of jeans
COMPETITIVE LANDSCAPE
Levi's maintains its lead through strategic moves
CHART 5 Levi’s Tackles Tariffs with Strategic Pricing and Supply Chain Shifts
Mergers and acquisitions reshape the competitive landscape
CHANNELS
Offline retail remains dominant despite e-commerce growth
Omnichannel retail is becoming essential to meet evolving expectations
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 ThredUp Launches First-Ever Digital Vintage Pop-Up to Expand Sustainable Fashion
CHART 8 adidas and Puma Race Ahead in Running Shoes Amid Tariff Uncertainty
CHART 9 Analyst Insight
CHART 10 Uniqlo Accelerates US Expansion with Affordable, Functional Fashion
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the US 2025
CHART 13 Key Insights on Consumers in the US 2025
CHART 14 Consumer Landscape in the US 2025
APPAREL AND FOOTWEAR IN THE US
EXECUTIVE SUMMARY
Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth continues, although this is minimal due to economic and tariff challenges
Resale and rental trend reshapes consumer behaviour
Tariff volatility prompts response from manufacturers
WHAT’S NEXT?
AI set to drive innovation and higher growth in apparel and footwear in the US
Resale and rental trend expected to reshape US consumer behaviour
Sustainability and social media will impact future growth
COMPETITIVE LANDSCAPE
Top brands maintain their lead due to brand recognition, adaptation, and distribution
Market polarisation sees luxury resilience alongside the quest for value
Mergers and acquisitions reshape the competitive landscape
CHANNELS
Offline retail remains dominant, with consumers valuing tactile experiences
E-commerce maintains a significant presence with AI-driven growth
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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