Video Games in Japan
Video games in Japan saw slow current value growth in 2023, with growth driven by video games hardware. Thanks to PlayStation 5 finally seeing a significant boost to its sales, this category saw a double-digit current value increase in 2023. Sony Interactive Entertainment struggled to sell PlayStation 5 after its launch in November 2020. A bottleneck in the production of chips prevented a stronger boost to sales. Semiconductors was one of the products hardest-hit by supply issues globally in 202...
Euromonitor International's Video Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Video Games in Japan
- Euromonitor International
- May 2024
- List Of Contents And Tables
- VIDEO GAMES IN JAPAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Hardware sells well, while software struggles
- Dynamism for AR/VR headsets
- Mobile games stagnates
- PROSPECTS AND OPPORTUNITIES
- Social activities by video games manufacturers in various forms
- Mario and Pokémon likely to expand coverage
- CATEGORY DATA
- Table 1 Sales of Video Games by Category: Value 2018-2023
- Table 2 Sales of Video Games by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Video Games: % Value 2019-2023
- Table 4 LBN Brand Shares of Video Games: % Value 2020-2023
- Table 5 NBO Company Shares of Video Games Hardware: % Value 2019-2023
- Table 6 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
- Table 7 NBO Company Shares of Video Games Software: % Value 2019-2023
- Table 8 Distribution of Video Games by Format: % Value 2018-2023
- Table 9 Distribution of Video Games Hardware by Format: % Value 2018-2023
- Table 10 Distribution of Video Games Software by Format: % Value 2018-2023
- Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
- Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
- Table 13 Forecast Sales of Video Games by Category: Value 2023-2028
- Table 14 Forecast Sales of Video Games by Category: % Value Growth 2023-2028
- TOYS AND GAMES IN JAPAN
- EXECUTIVE SUMMARY
- Toys and games in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 15 Sales of Toys and Games by Category: Value 2018-2023
- Table 16 Sales of Toys and Games by Category: % Value Growth 2018-2023
- Table 17 NBO Company Shares of Toys and Games: % Value 2019-2023
- Table 18 LBN Brand Shares of Toys and Games: % Value 2020-2023
- Table 19 Distribution of Toys and Games by Format: % Value 2018-2023
- Table 20 Forecast Sales of Toys and Games by Category: Value 2023-2028
- Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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