Japan Travel

Travel in Japan


In 2024, travel-related services are flourishing, and inbound arrivals to Japan are expected to completely recover to the 2019 level,. Supporting growth, shopping convenience has improved, cashless payments have been introduced, and preparations for a continued increase in tourism are underway.

Euromonitor International's Travel in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Travel in Japan
Euromonitor International
September 2024
List Of Contents And Tables
TRAVEL IN JAPAN
EXECUTIVE SUMMARY
Travel in 2024
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2019-2024
Table 2 Surface Travel Modes Online Sales: Value 2019-2024
Table 3 Forecast Surface Travel Modes Sales: Value 2024-2029
Table 4 Forecast Surface Travel Modes Online Sales: Value 2024-2029
Table 5 In-Destination Spending: Value 2019-2024
Table 6 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inbound tourism booms in 2024, exceeding the pre-COVID-19 level
Overtourism and workforce shortage issues have a serious impact
PROSPECTS AND OPPORTUNITIES
Luxury travel and infrastructure key to achieve ambitious government goal
Domestic travel set to stagnate due to population decline and ageing; outbound tourism will fail to return to the pre-COVID-19 level
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2019-2024
Table 8 Inbound Arrivals by Country: Number of Trips 2019-2024
Table 9 Inbound City Arrivals 2019-2024
Table 10 Inbound Tourism Spending: Value 2019-2024
Table 11 Forecast Inbound Arrivals: Number of Trips 2024-2029
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
Table 13 Forecast Inbound Tourism Spending: Value 2024-2029
Table 14 Domestic Tourism by Destination: Number of Trips 2019-2024
Table 15 Domestic Spending: Value 2019-2024
Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
Table 17 Forecast Domestic Spending: Value 2024-2029
Table 18 Outbound Departures: Number of Trips 2019-2024
Table 19 Outbound Departures by Destination: Number of Trips 2019-2024
Table 20 Outbound Tourism Spending: Value 2019-2024
Table 21 Forecast Outbound Departures: Number of Trips 2024-2029
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
Table 23 Forecast Outbound Spending: Value 2024-2029
AIRLINES IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Loyalty programme revamps reignite consumer interest
Alternative travel modes focusing on experiences are on the rise
PROSPECTS AND OPPORTUNITIES
Airlines accelerate sustainability initiatives
Non-scheduled carriers remain an untapped market, expected to grow in the future
CATEGORY DATA
Table 24 Airlines Sales: Value 2019-2024
Table 25 Airlines Online Sales: Value 2019-2024
Table 26 Airlines: Passengers Carried 2019-2024
Table 27 Airlines NBO Company Shares: % Value 2019-2023
Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2024
Table 29 Low Cost Carriers Brands by Key Performance Indicators 2024
Table 30 Full Service Carriers Brands by Key Performance Indicators 2024
Table 31 Forecast Airlines Sales: Value 2024-2029
Table 32 Forecast Airlines Online Sales: Value 2024-2029
LODGING (DESTINATION) IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hotel openings continue due to increase in inbound tourism
Revision to the Hotel Business Act leads to a reassessment of guests’ behaviour
PROSPECTS AND OPPORTUNITIES
Accommodation tax increasingly incorporated as a way to secure income for local governments
Wellness attracts focus
CATEGORY DATA
Table 33 Lodging (Destination) Sales: Value 2019-2024
Table 34 Lodging (Destination) Online Sales: Value 2019-2024
Table 35 Hotels Sales: Value 2019-2024
Table 36 Hotels Online Sales: Value 2019-2024
Table 37 Other Lodging Sales: Value 2019-2024
Table 38 Other Lodging Online Sales: Value 2019-2024
Table 39 Lodging (Destination) Outlets: Units 2019-2024
Table 40 Lodging (Destination) Rooms: Number of Rooms 2019-2024
Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024
Table 42 Hotels NBO Company Shares: % Value 2019-2023
Table 43 Hotel Brands by Key Performance Indicators 2024
Table 44 Forecast Lodging (Destination) Sales: Value 2024-2029
Table 45 Forecast Lodging (Destination) Online Sales: Value 2024-2029
Table 46 Forecast Hotels Sales: Value 2024-2029
Table 47 Forecast Hotels Online Sales: Value 2024-2029
Table 48 Forecast Other Lodging Sales: Value 2024-2029
Table 49 Forecast Other Lodging Online Sales: Value 2024-2029
Table 50 Forecast Lodging (Destination) Outlets: Units 2024-2029
BOOKING IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
While online reservations continue to grow, the importance of offline is re-evaluated
Intense focus on Japanese solo travellers
PROSPECTS AND OPPORTUNITIES
The competition amongst online travel intermediaries is set to become fiercer, generating disrupters
Will the new hotel evaluation standard – the Michelin Key – change consumers’ behaviour?
CATEGORY DATA
Table 51 Booking Sales: Value 2019-2024
Table 52 Business Travel Sales: Value 2019-2024
Table 53 Leisure Travel Sales: Value 2019-2024
Table 54 Travel Intermediaries NBO Company Shares: % Value 2019-2024
Table 55 Forecast Booking Sales: Value 2024-2029
Table 56 Forecast Business Travel Sales: Value 2024-2029
Table 57 Forecast Leisure Travel Sales: Value 2024-2029

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