Japan Sunglasses

Sunglasses in Japan


Sunglasses in Japan is set to see double-digit volume and current value growth in 2024. Sunglasses used to have a scary image in Japan, as they were historically commonly associated with the Japanese mafia (yakuza), or villains portrayed in films. Wearing sunglasses is also considered a way to hide facial features, provoking a negative image. However, it is now becoming increasingly popular and accepted by society to wear sunglasses daily, both as a fashion choice, and also for the function of r...

Euromonitor International's Sunglasses in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sunglasses in Japan
Euromonitor International
May 2024
List Of Contents And Tables
SUNGLASSES IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Normalisation of wearing sunglasses drives growth
Localisation for global brands through physical outlets and community projects
Golf underpins sales of sports sunglasses
PROSPECTS AND OPPORTUNITIES
Low possession rate of sunglasses means there is plenty of room for growth
Physical outlets key to growing awareness
Smart sunglasses for health management
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2019-2024
Table 2 Sales of Sunglasses: Value 2019-2024
Table 3 Sales of Sunglasses: % Volume Growth 2019-2024
Table 4 Sales of Sunglasses: % Value Growth 2019-2024
Table 5 NBO Company Shares of Sunglasses: % Value 2019-2023
Table 6 LBN Brand Shares of Sunglasses: % Value 2020-2023
Table 7 Distribution of Sunglasses by Format: % Value 2019-2024
Table 8 Forecast Sales of Sunglasses: Volume 2024-2029
Table 9 Forecast Sales of Sunglasses: Value 2024-2029
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2024-2029
Table 11 Forecast Sales of Sunglasses: % Value Growth 2024-2029
EYEWEAR IN JAPAN
EXECUTIVE SUMMARY
Eyewear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2019-2024
Table 13 Sales of Eyewear by Category: Value 2019-2024
Table 14 Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 15 Sales of Eyewear by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Eyewear: % Value 2019-2023
Table 17 LBN Brand Shares of Eyewear: % Value 2020-2023
Table 18 Distribution of Eyewear by Format: % Value 2019-2024
Table 19 Forecast Sales of Eyewear by Category: Volume 2024-2029
Table 20 Forecast Sales of Eyewear by Category: Value 2024-2029
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings