Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan
Heated tobacco in Japan continued to see double-digit growth in retail volume terms in 2023. Heated tobacco is regarded by consumers as a relatively lower harm option compared with cigarettes, and the weaker smell of these products compared with cigarettes is also preferred, driving a continued shift from cigarettes to heated tobacco.
Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan
Euromonitor International
June 2024
List Of Contents And Tables
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heated tobacco continues to record strong growth, thanks to more affordable options
British American Tobacco Japan enters e-vapour products
Swedish-style snus continues to grow
PROSPECTS AND OPPORTUNITIES
Heated tobacco will continue to see growth, but tax increases should be closely monitored
E-vapour products will remain a niche due to regulation of nicotine by law
Swedish-style snus has the potential to be a popular alternative
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2018-2023
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2018-2023
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
Table 4 Sales of E-Vapour Products by Category: Volume 2018-2023
Table 5 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
Table 6 Sales of Tobacco Heating Devices: Volume 2018-2023