Japan Smokeless Tobacco, E-Vapour Products and Heated Tobacco

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan


Heated tobacco in Japan continued to see double-digit growth in retail volume terms in 2023. Heated tobacco is regarded by consumers as a relatively lower harm option compared with cigarettes, and the weaker smell of these products compared with cigarettes is also preferred, driving a continued shift from cigarettes to heated tobacco.

Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan
Euromonitor International
June 2024
List Of Contents And Tables
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heated tobacco continues to record strong growth, thanks to more affordable options
British American Tobacco Japan enters e-vapour products
Swedish-style snus continues to grow
PROSPECTS AND OPPORTUNITIES
Heated tobacco will continue to see growth, but tax increases should be closely monitored
E-vapour products will remain a niche due to regulation of nicotine by law
Swedish-style snus has the potential to be a popular alternative
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2018-2023
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2018-2023
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
Table 4 Sales of E-Vapour Products by Category: Volume 2018-2023
Table 5 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
Table 6 Sales of Tobacco Heating Devices: Volume 2018-2023
Table 7 Sales of Tobacco Heating Devices: % Volume Growth 2018-2023
Table 8 Sales of Heated Tobacco: Volume 2018-2023
Table 9 Sales of Heated Tobacco: % Volume Growth 2018-2023
Table 10 Sales of Tobacco Free Oral Nicotine: Volume 2018-2023
Table 11 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2023
Table 12 Sales of Tobacco Free Oral Nicotine by Category: Value 2018-2023
Table 13 Sales of Tobacco Free Oral Nicotine: % Value Growth 2018-2023
Table 14 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 15 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 16 Sales of E-Liquids by Nicotene Strength: % Value 2020-2023
Table 17 NBO Company Shares of Smokeless Tobacco: % Volume 2019-2023
Table 18 LBN Brand Shares of Smokeless Tobacco: % Volume 2020-2023
Table 19 NBO Company Shares of E-Vapour Products: % Value 2019-2023
Table 20 LBN Brand Shares of E-Vapour Products: % Value 2020-2023
Table 21 NBO Company Shares of Tobacco Heating Devices: % Volume 2019-2023
Table 22 LBN Brand Shares of Tobacco Heating Devices: % Volume 2020-2023
Table 23 NBO Company Shares of Heated Tobacco: % Volume 2019-2023
Table 24 LBN Brand Shares of Heated Tobacco: % Volume 2020-2023
Table 25 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2019-2023
Table 26 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2020-2023
Table 27 Distribution of Smokeless Tobacco by Format: % Volume 2018-2023
Table 28 Distribution of E-Vapour Products by Format: % Value 2018-2023
Table 29 Distribution of Tobacco Heating Devices by Format: % Volume 2018-2023
Table 30 Distribution of Heated Tobacco by Format: % Volume 2018-2023
Table 31 Forecast Sales of Smokeless Tobacco by Category: Volume 2023-2028
Table 32 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2023-2028
Table 33 Forecast Sales of E-Vapour Products by Category: Volume 2023-2028
Table 34 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Tobacco Heating Devices: Volume 2023-2028
Table 36 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2028
Table 37 Forecast Sales of Heated Tobacco: Volume 2023-2028
Table 38 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2028
Table 39 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2023-2028
Table 40 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2023-2028
Table 41 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2023-2028
Table 42 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2023-2028
Table 43 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2023-2028
Table 44 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2023-2028
TOBACCO IN JAPAN
EXECUTIVE SUMMARY
Tobacco in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 45 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
Table 46 Sales of Tobacco by Category: Volume 2018-2023
Table 47 Sales of Tobacco by Category: Value 2018-2023
Table 48 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 49 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 51 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 52 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources

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