In Japan, after plant-based dairy reached its peak of retail volume sales in 2020, it experienced a consistent decline, which intensified from the latter half of 2022 due to rising inflation and the consequent surge in consumer thriftiness. This trend is forecast to persist into 2024, with soy drinks, which are set to account for 83% of value sales in the overall category in 2024, significantly contributing to the overall volume decrease. The shift in consumer behaviour towards saving, possibly...
Euromonitor International's Plant-based Dairy in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Plant-based Dairy market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Plant-Based Dairy in Japan
Euromonitor International
August 2024
List Of Contents And Tables
PLANT-BASED DAIRY IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary pressure negatively impacts plant-based dairy, in particular soy drinks
Products containing no sugar continue to perform well
Major dairy players join plant-based dairy
PROSPECTS AND OPPORTUNITIES
Maturity of soy drinks will continue to impact the growth of plant-based dairy
Other plant-based milk and plant-based yoghurt have potential for further growth, driven by expected promotion by dairy players
Foodservice channel as a consumer touchpoint, and capturing inbound demand
CATEGORY DATA
Table 1 Sales of Plant-Based Dairy by Category: Value 2019-2024
Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
Table 3 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
Table 4 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
Table 5 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
Table 6 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
Table 7 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
Table 8 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN JAPAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 9 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 10 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 12 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 13 Penetration of Private Label by Category: % Value 2019-2024
Table 14 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 15 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 16 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029