Japan Home Improvement

Home Improvement in Japan


After a peak in sales in 2020 during the pandemic, home improvement in Japan turned to decline as sales normalised, with a slight fall in current value sales continuing in 2023; however, sales remained above the pre-pandemic level. Due to the shift towards a hybrid and remote work culture, many individuals now spend more time at home, prompting a desire to enhance comfort and functionality. In addition, the increasing prevalence of single-person households has fuelled demand for home restructuri...

Euromonitor International's Home Improvement in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Improvement in Japan
Euromonitor International
June 2024
List Of Contents And Tables
HOME IMPROVEMENT IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home improvement supported by Japanese homes adapting to changing needs
Other cordless power tools maintains demand due to constant innovation
Many consumers continue to choose wallpaper as it is affordable and aesthetic
PROSPECTS AND OPPORTUNITIES
Kitchen sinks expected to witness growth as they are not just seen as functional
Wooden flooring expected to gain traction due to its various benefits
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2018-2023
Table 2 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 4 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 5 Distribution of Home Improvement by Format: % Value 2018-2023
Table 6 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOME AND GARDEN IN JAPAN
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2018-2023
Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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