Consumer Lifestyles in Japan
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Japan 2024
- Personal traits and values
- Japanese consumers concerned about the rising cost of essential goods
- Japanese place high priority on putting time aside for themselves
- Japanese consumers feel it is important to experience cultures other than their own
- Baby boomers value real world experiences more than other generations
- Voice of the consumer (1)
- Gen Z feel they will be the happiest generation in the years to come
- Personal traits and values survey highlights
- Home life and leisure time
- Gen Z spend almost equal amounts of time on cleaning, hobbies and studying
- Gen Z most active generation in spending leisure time online
- Voice of the consumer (2)
- Minimalistic design holds strong appeal among millennials
- Older generations place safe location high on the priority list
- Japanese consumers desire getting the most value for money when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Gen Z actively trying to lose weight while closely monitoring their eating habits
- Millennials and Gen X most likely to cite lack of time as a major barrier to cooking
- Japanese households cook and prepare meals at least once a day
- Older generations less likely to say they are vegan
- Voice of the consumer (3)
- Japanese are ready to pay more for products with superior taste
- Eating and dietary habits survey highlights
- Working life
- Japanese employees place health and safety top of work priority list
- Japanese consumers seek to have a job that allows for a strong work-life balance
- Voice of the consumer (4)
- Younger generations place higher emphasis on earning a competitive income
- Consumers expect to work from home in the future
- Working life survey highlights
- Health and wellness
- Japanese consumers engage in walking or hiking at least a few times a week
- Voice of the consumer (5)
- Massage the most active stress-reduction activity undertaken by Japanese consumers
- Health and nutritional properties is the most influential product feature in Japan
- Gen Z most actively utilising tech to monitor their health and fitness
- Health and wellness survey highlights
- Shopping and spending
- Japanese frequently searching for discounts
- Voice of the consumer (6)
- Millennials don't mind buying inexpensive items that will not last long
- Gen X and Z seek products with labels that are easy to understand
- Japanese consumers show willingness to purchase second hand or previously owned goods
- Millennials most likely to purchase pre-owned goods
- Gen Z consumers most active in engaging and interacting with brands online
- Japanese consumers trust friends and family recommendations the most
- Voice of the consumer (7)
- Japanese set to decrease spending on novelty experiences the most
- Gen X consumers the most concerned about their current financial situation
- Shopping and spending survey highlights
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