Tourism flows in Italy are set to perform well in 2024, continuing their growth trend and overtaking the pre-pandemic (2019) figures in terms of number of trips and value sales for inbound, domestic, and outbound travel. Amongst inbound and domestic flows, Millennials represent a large part of the total, and this group includes travellers with a medium-high economic status, with a good propensity to spend in search of quality experiences, for example by exploring and tasting food and wine and di...
Euromonitor International's Tourism Flows in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Tourism Flows market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Tourism Flows in Italy
Euromonitor International
September 2024
List Of Contents And Tables
TOURISM FLOWS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising tourism flows despite higher prices
What tourists want
PROSPECTS AND OPPORTUNITIES
Continued positive trend in tourism flows, and new measures to tackle overtourism
A renewed offer to respond to tourists’ evolving demand
CATEGORY DATA
Table 1 Inbound Arrivals: Number of Trips 2019-2024
Table 2 Inbound Arrivals by Country: Number of Trips 2019-2024
Table 3 Inbound City Arrivals 2019-2024
Table 4 Inbound Tourism Spending: Value 2019-2024
Table 5 Forecast Inbound Arrivals: Number of Trips 2024-2029
Table 6 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
Table 7 Forecast Inbound Tourism Spending: Value 2024-2029
Table 8 Domestic Tourism by Destination: Number of Trips 2019-2024
Table 9 Domestic Spending: Value 2019-2024
Table 10 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
Table 11 Forecast Domestic Spending: Value 2024-2029
Table 12 Outbound Departures: Number of Trips 2019-2024
Table 13 Outbound Departures by Destination: Number of Trips 2019-2024
Table 14 Outbound Tourism Spending: Value 2019-2024
Table 15 Forecast Outbound Departures: Number of Trips 2024-2029
Table 16 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
Table 17 Forecast Outbound Spending: Value 2024-2029
TRAVEL IN ITALY
EXECUTIVE SUMMARY
Travel in 2024
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 18 Surface Travel Modes Sales: Value 2019-2024
Table 19 Surface Travel Modes Online Sales: Value 2019-2024
Table 20 Forecast Surface Travel Modes Sales: Value 2024-2029
Table 21 Forecast Surface Travel Modes Online Sales: Value 2024-2029
Table 22 In-Destination Spending: Value 2019-2024
Table 23 Forecast In-Destination Spending: Value 2024-2029