Skin Care in Italy
Skin care dynamic growth in current value terms in 2023, registering stronger growth than that seen in the previous year. The category continued to perform well despite the challenging economic environment thanks in part to skin care routines becoming an increasingly important part of the daily habits of many Italians. Strong price hikes were also a key driver of value growth. Elevated inflation led to a substantial increase in the selling prices of most products, with promotional activity also...
Euromonitor International's Skin Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Skin Care in Italy
- Euromonitor International
- May 2024
- List Of Contents And Tables
- SKIN CARE IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Skin care sees growth due to price increases while volume sales see a strong recovery
- The official end of the pandemic has a mixed impact on sales in 2023
- Body care continues to struggle as consumers shy-away from the category
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for skin care but challenges remain
- Efficacy and sustainable claims set to drive skin care innovation
- Beauty specialists set to grow at the expense of pharmacies
- CATEGORY DATA
- Table 1 Sales of Skin Care by Category: Value 2018-2023
- Table 2 Sales of Skin Care by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Skin Care: % Value 2019-2023
- Table 4 LBN Brand Shares of Skin Care: % Value 2020-2023
- Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
- Table 6 LBN Brand Shares of Anti-agers: % Value 2020-2023
- Table 7 LBN Brand Shares of Firming Body Care: % Value 2020-2023
- Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
- Table 9 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
- Table 10 Forecast Sales of Skin Care by Category: Value 2023-2028
- Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN ITALY
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- Italian consumers prioritise gratification in beauty and price in personal care
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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