Men's Grooming in Italy
Men’s grooming recorded dynamic growth in current value terms for the third consecutive year in 2023, mainly led by significant price hikes across all product categories. This surge can be attributed to inflationary pressures, which prompted manufacturers to raise their selling prices while simultaneously reducing their promotional activity. While these cost pressures started to ease in the latter part of 2023 players were under pressure to continue raising prices with their investors being conc...
Euromonitor International's Men's Grooming in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Men's Grooming in Italy
- Euromonitor International
- May 2024
- List Of Contents And Tables
- MEN'S GROOMING IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Men’s grooming continues to see volume growth in 2023 despite price hikes
- Favourable weather and more active lifestyles support toiletries’ sales
- The growing number of bearded Italians casts a cloud over men’s shaving
- PROSPECTS AND OPPORTUNITIES
- Men’s grooming set to benefit from the performance of men’s fragrances and men’s toiletries
- Health and beauty-focused men set to drive demand for premium men’s grooming products
- Men’s shaving expected to continue struggling, while beard care products could see growing interest
- CATEGORY DATA
- Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
- Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
- Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
- Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
- Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
- Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
- Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
- Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
- Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN ITALY
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- Italian consumers prioritise gratification in beauty and price in personal care
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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