Italy Gum

Gum in Italy


Gum in Italy continues to achieve positive value and volume sales in 2024. Notably, gum consumption is strongly related to an out-and-about, sociable lifestyle, whereas such activities were curbed during the era of the pandemic restrictions and therefore gum suffered losses during this time. As such, the recovery of social interactions and a stronger return to workplaces means more consumers are using gum to both freshen their breath and relieve stress through the act of chewing. However, gum al...

Euromonitor International's Gum in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Gum in Italy
Euromonitor International
June 2024
List Of Contents And Tables
GUM IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Return to sociable lifestyles benefits gum, but eco-friendly consumers are switching to mints
Bubble gum continues on a downwards trend, while Big Babol aims to boost sales with NBA partnership
Chewing Gum Day now celebrated in Italy, presenting an opportunity for brands to engage with consumers
PROSPECTS AND OPPORTUNITIES
The leading players ramp up their promotional strategies in light of ongoing volume declines
Perfetti Van Melle confirms acquisition of Trident chewing gum brand
Innovations needed in gum to modernise its image
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2019-2024
Table 2 Sales of Gum by Category: Value 2019-2024
Table 3 Sales of Gum by Category: % Volume Growth 2019-2024
Table 4 Sales of Gum by Category: % Value Growth 2019-2024
Table 5 Sales of Gum by Flavour: Rankings 2019-2024
Table 6 NBO Company Shares of Gum: % Value 2020-2024
Table 7 LBN Brand Shares of Gum: % Value 2021-2024
Table 8 Distribution of Gum by Format: % Value 2019-2024
Table 9 Forecast Sales of Gum by Category: Volume 2024-2029
Table 10 Forecast Sales of Gum by Category: Value 2024-2029
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Gum by Category: % Value Growth 2024-2029
SNACKS IN ITALY
EXECUTIVE SUMMARY
Snacks in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2019-2024
Table 14 Sales of Snacks by Category: Value 2019-2024
Table 15 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 16 Sales of Snacks by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Snacks: % Value 2020-2024
Table 18 LBN Brand Shares of Snacks: % Value 2021-2024
Table 19 Penetration of Private Label by Category: % Value 2019-2024
Table 20 Distribution of Snacks by Format: % Value 2019-2024
Table 21 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 22 Forecast Sales of Snacks by Category: Value 2024-2029
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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