Italy Drinking Milk Products

Drinking Milk Products in Italy

The market for drinking milk products in Italy is set to register a fairly static performance in 2024, continuing the trend of the previous year. This will be within the context of a decline in demand for fresh milk, which has been characterised by substantial price increases. Shelf-stable milk, on the other hand, is showing a more stable trend, thanks to its longer shelf life, which aligns with current consumer preferences for convenience and cost-efficiency. Given the high cost of living, many...

Euromonitor International's Drinking Milk Products in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.