Consumer Values and Behaviour in Italy
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Italy
- Consumers in Italy worry about the increasing prices of everyday goods
- Baby boomers comfortable with who they are and having their identity accepted
- Consumers in Italy open to trying out new product offerings
- Baby boomers committed to brands they trust based on previous experience
- Italians looking forward to having more free time for themselves in future
- Nearly half of Gen Z consumers believe they will be happier in the future
- While at home, consumers in Italy frequently connect with friends or family virtually
- Energy efficiency is the most appreciated home feature among Italians
- Italian consumers prefer to prepare their own meals
- Italians say that someone else living with them is in charge of making their meals
- Gen Z consumers most likely to mention not having time to cook as major barrier
- Over half of consumers look for healthy ingredients as part of dietary restrictions in Italy
- Gen X places biggest emphasis on work-life balance
- Consumers in Italy's primary job requirement is stability in their employment
- Italians say they uphold a division between their job and private life
- Italians enjoy socialising with friends online on a weekly basis
- Gen X consumers go shopping for leisure and enjoyment
- Consumers in Italy primarily seek getting the best return on money spent when travelling
- Older generations particularly driven by best value for money returns when travelling
- Less strenuous exercise like walking or hiking at least weekly the most popular training habit
- Younger generations more open to participating in team sports
- Italians maintain consumption of herbal remedies to improve health and wellness
- Italian consumers are worried about climate change
- Baby boomers most actively engaged in adopting sustainable behaviors
- Consumers in Italy motivated to try fixing broken items, instead of buying new ones
- Italians make purchasing decisions based on brands/companies' social and political beliefs
- Italian consumers always on the hunt for the best price
- Older generations more likely to support local business and stores
- Italian consumers attempting to adopt a simpler way of living
- Baby boomers at the front in leading a minimalist lifestyle
- Italian consumers' number one subscription is to online streaming services
- Consumers in Italy would like to increase spending on health and wellness
- Younger generations intending to spend more on education for personal development
- Italians feel they are in a position to regularly save a portion of their income
- Older generations slightly more uneasy about their current financial situation
- Gen Z feeling they need to take steps to save more money
- Consumers in Italy are proactive in managing data sharing and privacy settings
- Millennials more proactive in securing their online identity and sharing data
- Consumers in Italy use a communication or messaging app nearly every day
- Younger consumers more likely to spend time streaming videos online
- Millennials and Gen Z most frequent in purchasing goods or services online
- Italians follow or like companies' social media feed or posts
- Gen Z much more likely to engage with companies and brands online
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