Italy Baby Food

Baby Food in Italy


The market for baby food in Italy is set to see a significant decline in retail volume terms in 2024, in the context of a continued fall in the country’s birth rate. This can be attributed to a number of factors, including ongoing economic uncertainty, the high cost of raising children and the trend of delaying starting families until later in life, often after achieving higher levels of education and career stability. The lack of affordable child care options can also have an effect on fertilit...

Euromonitor International's Baby Food in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Baby Food in Italy
Euromonitor International
August 2024
List Of Contents And Tables
BABY FOOD IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining birth rate, high cost of living and growing awareness of health benefits of breastfeeding have negative impact on sales
Players adapt to challenging circumstances by expanding their product lines
Heinz continues as leading player
PROSPECTS AND OPPORTUNITIES
Innovation offers growth opportunities for milk formula, in light of ongoing challenges
Healthier options will be focus of manufacturer innovation
Competition from home-cooked meals
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2019-2024
Table 2 Sales of Baby Food by Category: Value 2019-2024
Table 3 Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 4 Sales of Baby Food by Category: % Value Growth 2019-2024
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
Table 6 NBO Company Shares of Baby Food: % Value 2020-2024
Table 7 LBN Brand Shares of Baby Food: % Value 2021-2024
Table 8 Distribution of Baby Food by Format: % Value 2019-2024
Table 9 Forecast Sales of Baby Food by Category: Volume 2024-2029
Table 10 Forecast Sales of Baby Food by Category: Value 2024-2029
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN ITALY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 17 Penetration of Private Label by Category: % Value 2019-2024
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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