Israel Consumer Electronics

Consumer Electronics in Israel


The Israeli economy saw a significant dip over the last quarter of 2023, dropping by nearly 20% according to the Bank of Israel. In line with most of 2023, the Israeli Government sought to get inflation under control, which by the end of 2023 saw a drop to just under 3%. However, despite dropping slightly, prices stabilised at the higher end, which meant that consumers remained price sensitive.

Euromonitor International's Consumer Electronics in Israel report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Electronics in Israel
Euromonitor International
July 2024
List Of Contents And Tables
CONSUMER ELECTRONICS IN ISRAEL
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN ISRAEL
KEY DATA FINDINGS
2024 DEVELOPMENTS
HP launches printer subscription service on the back of sluggish sales
Reforms may push growth although immediate impact may be limited
Real estate recovery unlikely to generate growth in 2024
PROSPECTS AND OPPORTUNITIES
Laptops and tablets benefit from portability in an uncertain environment
Subscription service likely to dent sales further
Israeli Standards Reform opens door to enhanced competition
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 16 Sales of Computers by Category: Business Volume 2019-2024
Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN ISRAEL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lack of consumer confidence and lower purchasing power to dent sales
In car navigation systems becoming obsolete
Working from home decreases time in car
PROSPECTS AND OPPORTUNITIES
Consumer budget consciousness to further dent market going forward
Smartphone apps continue to drive in-car entertainment towards obsolescence
Tablets and smartphones continue to kill off in-car entertainment
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN ISRAEL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home audio and cinema expected to struggle in 2024
Housing market rebounds
Low consumer confidence continues to hit home audio and cinema.
PROSPECTS AND OPPORTUNITIES
Government attempts to lower prices and introduce competition may help to stimulate market
Housing market likely to fluctuate for some time
Import difficulties likely to hinder market growth.
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN ISRAEL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Televisions to see moderate growth thanks to price cuts
Sales supported by rebound of housing market
Video players becoming obsolete
PROSPECTS AND OPPORTUNITIES
Government attempts to lower prices and introduce competition may help to stimulate market for televisions
Migration from LCD TVs to OLED models expected to gain momentum
Import difficulties likely to hinder market growth.
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2019-2024
Table 54 Sales of Home Video by Category: Value 2019-2024
Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN ISRAEL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales continue negative path despite price cuts
Price polarisation becomes more pronounced over 2024
Retailers offer price cuts on children’s products.
PROSPECTS AND OPPORTUNITIES
Smartphones likely to continue to kill off imaging devices.
Prices are likely to remain high which will further hinder category development
Increasing reliance on professionals and hobbyists will shape direction of innovation
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
Table 67 Sales of Imaging Devices by Category: Value 2019-2024
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN ISRAEL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wireless speakers category maintains positive performance
E-readers is a static category in 2024.
Portable media players rendered obsolete
PROSPECTS AND OPPORTUNITIES
E-readers will see some growth but market remains quiet and lacking in interest
Prices to remain high, with little to no discounting to be seen.
Voice assistants and voice controlled systems to be increasingly popular
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2019-2024
Table 78 Sales of Portable Players by Category: Value 2019-2024
Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN ISRAEL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Samsung launches its AI integrated S24 phone in 2024, but will consumers be able to afford it?
Mid-range products benefit from consumers tightening their belts in 2024
Google Pixel lays off staff in 2024.
PROSPECTS AND OPPORTUNITIES
Apple iPhone 15 and Samsung S24 expected to be market resilient
Mid-priced phones expected to see more development
Google to concentrate on AI capabilities to stay competitive.
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
Table 89 Sales of Mobile Phones by Category: Value 2019-2024
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN ISRAEL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Samsung Ring to launch in 2024, with Apple set to hit back with AI integrated features
Haylou & Xiaomi present lower priced alternatives as consumers seek less expensive products
Google Fitbit may suffer due to staff layoffs in Israel in 2024
PROSPECTS AND OPPORTUNITIES
Contracting consumer spending power to boost mid-priced brands
Apple and Samsung likely to remain resilient at the top end of the market
Price discounts and innovation to entice consumers to continue
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN ISRAEL
KEY DATA FINDINGS
2024 DEVELOPMENTS
High prices do not deter consumers during 2024
Mid-range brands offer headphones in the premium price range.
Noise cancelling earphones very popular
PROSPECTS AND OPPORTUNITIES
TWS buds to remain resilient amidst price sensitivity.
Children’s products likely to grow further
Mid-range players to migrate further into premium headphones.
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2019-2024
Table 113 Sales of Headphones by Category: Value 2019-2024
Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029

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