Ireland Wine

Wine in Ireland


Wine sales continued to decline in 2023, following an ongoing trend. One key factor for this is the high prices attributed to wine, notably so for sparkling wine and champagne, with these subcategories typically being expensive, and also affecting still light grape wine. Indeed, although inflationary pressures are starting to ease slightly, inflation still remains high and, as the majority of wine consumed in Ireland is imported from other Western European markets, this is more pronounced.

Euromonitor International's Wine in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Wine in Ireland
Euromonitor International
June 2024
List Of Contents And Tables
WINE IN IRELAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Irish consumers continue to lose interest in wine
Vermouth fares slightly better due to novelty appeal
Wine faces rising competition from other alcoholic drinks
PROSPECTS AND OPPORTUNITIES
Downwards trend expected to continue due to declining interest and developments in the alcohol industry
Non-alcoholic and premium options herald opportunities for wine
Sustainability will remain a key focus over the forecast period
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2018-2023
Table 2 Sales of Wine by Category: Total Value 2018-2023
Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 16 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 17 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 18 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 28 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN IRELAND
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 43 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 3 Research Sources

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