Toys and Games in Indonesia
The market for toys and games in Indonesia saw mid-single digit growth in current value terms in 2023, a slight improvement over the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While the rate of inflation began to ease during the second half of 2023, Indonesians remained cautious with their spending, especially when it came to the purchase of perceived non-essential items, such as toys and games.
Euromonitor International's Toys and Games in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Toys and Games in Indonesia
- Euromonitor International
- May 2024
- List Of Contents And Tables
- TOYS AND GAMES IN INDONESIA
- EXECUTIVE SUMMARY
- Toys and games in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 1 Sales of Toys and Games by Category: Value 2018-2023
- Table 2 Sales of Toys and Games by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Toys and Games: % Value 2019-2023
- Table 4 LBN Brand Shares of Toys and Games: % Value 2020-2023
- Table 5 Distribution of Toys and Games by Format: % Value 2018-2023
- Table 6 Forecast Sales of Toys and Games by Category: Value 2023-2028
- Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- TRADITIONAL TOYS AND GAMES IN INDONESIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Model vehicles lead growth in sluggish market
- Mattel maintains its leading position in increasingly competitive market
- Indonesian government seeks to reduce reliance on imported products
- PROSPECTS AND OPPORTUNITIES
- Buoyant growth anticipated with education expected to remain a key feature of the market
- Kidult trend will continue to drive growth
- E-commerce channel is poised for further growth
- CATEGORY DATA
- Table 8 Sales of Traditional Toys and Games by Category: Value 2018-2023
- Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
- Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
- Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
- Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
- Table 13 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
- Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
- Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
- Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
- VIDEO GAMES IN INDONESIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Improved performance in 2023, but economic uncertainty continues to weigh on growth
- Static consoles and games lead growth, as low-income consumers, which represent the key target market for mobile games, cut back on discretionary purchases
- Garena holds sway, thanks to continued popularity of Free Fire
- PROSPECTS AND OPPORTUNITIES
- Better times ahead, thanks to improved economic conditions
- Static consoles will lead growth in hardware, while mobile games will benefit from consumer shift towards higher specification smartphones
- Continued shift towards digital games
- CATEGORY DATA
- Table 17 Sales of Video Games by Category: Value 2018-2023
- Table 18 Sales of Video Games by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Video Games: % Value 2019-2023
- Table 20 LBN Brand Shares of Video Games: % Value 2020-2023
- Table 21 NBO Company Shares of Video Games Hardware: % Value 2019-2023
- Table 22 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
- Table 23 NBO Company Shares of Video Games Software: % Value 2019-2023
- Table 24 Distribution of Video Games by Format: % Value 2018-2023
- Table 25 Distribution of Video Games Hardware by Format: % Value 2018-2023
- Table 26 Distribution of Video Games Software by Format: % Value 2018-2023
- Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
- Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
- Table 29 Forecast Sales of Video Games by Category: Value 2023-2028
- Table 30 Forecast Sales of Video Games by Category: % Value Growth 2023-2028
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