Consumer Values and Behaviour in Indonesia
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Indonesia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer values and behaviour in Indonesia
- Indonesian consumers have complex ideals, preferences and concerns
- Millennials place the most importance on spiritual beliefs in their daily lives
- Indonesian consumers enjoy experimenting with novel goods and innovative services
- Younger consumers want to understand, engage and personalise the goods they consume
- Indonesian consumers looking forward to bright horizon
- Millennials hold strongest belief in their optimism about the future
- While at home, Indonesian consumers frequently connect virtually with family and friends
- Safe location - the most desired home feature for Indonesian households
- Indonesians prefer to prepare their own meals
- Consumers in Indonesia say that someone else living with them oversees the cooking
- Not having time to cook remains major barrier to cooking at home
- Healthy ingredients remains a major factor in dietary restrictions for Indonesians
- Gen X place strongest measures on maintaining a work-life balance
- Consumers' primary desire is to earn a competitive income
- Indonesians say they have a strict boundary between work and personal life
- Indonesians like engaging in personal interactions with friends on a weekly basis
- Apart from socialising, attending a sporting event is a popular leisure activity for youths
- Consumers' top travel motivation - secure location
- Baby boomers expect to relax and unwind when on vacation
- Less strenuous exercise like walking or hiking once a week is the most popular training habit
- Younger generations more likely to compete in team sport activities
- Millennials taking active measures to reduce stress and maintain a positive mental state
- Indonesians are concerned about climate change
- Consumers actively working towards greener and more sustainable practices
- Consumers in Indonesia motivated to use sustainable packaging
- Indonesians prefer purchasing a smaller quantity of items, but of superior quality
- Millennials derive sense of importance when buying eco/ethically-conscious goods
- Indonesians try to lead a minimalist lifestyle and do not buy new items unless necessary
- Gen X taking the lead in leading a more simplified life
- Upskilling and personal development to be supported by increased spending on education
- Millennials the most eager to increase expenditure on education
- Indonesians far more comfortable to save a portion of their income than rest of the world
- Over half of millennials state they are able to regularly add to their savings pot
- Younger generations eagerly planning on saving more in the future
- Consumers proactively oversee the sharing of data and privacy preferences
- Baby boomers least concerned about personalising data sharing and privacy setting
- Indonesians most frequent in using a communication or messaging app almost daily
- Millennials most adept at using technology for online activities
- Millennials most actively involved in online activities, especially online shopping
- Indonesian consumers actively engaging with companies online, more than global average
- Millennials especially active in engaging with companies and brands online
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