Indonesia Consumer Lifestyles

Consumer Lifestyles in Indonesia


Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Euromonitor's Consumer Lifestyles in Indonesia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Scope
Consumer landscape in Indonesia 2024
Personal traits and values
Indonesian consumers are concerned about the rising costs of everyday items
Baby boomers in Indonesia set the most time apart for extended family
In Indonesia, millennials most regularly give back to those in need
Indonesian consumers enjoy exploring and trying new offerings
Millennials are the most optimistic generation in Indonesia
Personal traits and values survey highlights
Home life and leisure time
Indonesians most regularly spend their time at home socialising online
Millennials and baby boomers visit social media most often
Baby boomers and Gen Z both prefer h omes with minimalistic design
Gen Z is the generation keenest on rural living in Indonesia
Indonesians cite safety as their highest concern when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Most I ndonesian consumers look for healthy ingredients in food and beverages
Millennials are more satisfied with their own cooking skills than other generations are
Indonesians generally cook and prepare their own meals
Millennials and baby boomers more likely to seek out healthy ingredients
Older generations more comfortable paying more for non-GMO food
Eating and dietary habits survey highlights
Working life
Millennials the only generation to prefer their employers value ethics over employee safety
Indonesians prioritise a strong work-life balance
Gen Z most driven by earning a competitive income
Indonesians expect to work from home and enjoy flexible working hours
Working life survey highlights
Health and wellness
Consumers in Indonesia engage in less strenuous exercise like walking or hiking
Massages are the preferred stress-reduction activity for Indonesians
Indonesians consider health and nutritional properties a highly influential product feature
Millennials and baby boomers most regularly use apps to track their health or fitness
Health and wellness survey highlights
Shopping and spending
Indonesians striving for a more simplified way of living
Younger generations more regularly buy themselves small treats
Gen Z prefer products with unambiguous labels
Younger generations feel better about buying more eco- and ethically-conscious products
Baby boomers big on buying sustainably-produced goods
Millennials are far more likely to write reviews and provide feedback via social media
Younger generations most regularly use price comparison websites
Indonesians mostly expect to increase their spending on education
Older generations show apprehension regarding their current financial condition
Shopping and spending survey highlights

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