Home and garden in India demonstrated resilience and growth in current value terms in 2023, buoyed by various factors which drove increased consumer spending on such products. With rising disposable incomes and a surge in real estate investments, fuelled by the adoption of hybrid work models, the demand for home and garden products witnessed a notable uptick. In addition, the trend of renting houses gained momentum, prompting individuals to invest in enhancing their living spaces, thereby drivin...
Euromonitor International's Home and Garden in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Home and Garden market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Home and Garden in India
Euromonitor International
June 2024
List Of Contents And Tables
HOME AND GARDEN IN INDIA
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
India’s “green-gifting” movement benefits pots and planters
Gardening promotes food security and nutrition in India
Gardening benefits from innovations by start-ups
PROSPECTS AND OPPORTUNITIES
India to embrace “plant parenthood” trend owing to rising influence of social media
E-commerce set to experience a surge amidst rising interest from Gen Z
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
LED lamps illuminates lighting in India, with steady growth and innovative solutions
Mattresses benefits from consumer perceptions changing from utility to luxury
Innovation within curtains and blinds sparks consumer demand and brand expansion
PROSPECTS AND OPPORTUNITIES
Home textiles in India to embrace innovation, with rise of technical fabrics
E-commerce to offer healthy competition to offline retail in India
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising disposable incomes and lower raw materials costs drive growth in home improvement
Innovation keeps the competition strong within home paints in India
Rising demand for cordless power tools in Indian homes spurs innovation and competitive pricing
PROSPECTS AND OPPORTUNITIES
Brands introduce innovative offerings to cater to evolving consumer preferences
Wooden flooring to benefit from its luxurious positioning in the Indian market
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising demand for stainless steel utensils drives growth in kitchenware in India
Cookware in India witnesses a decline in 2023 amidst recent surge in demand
Demand for dinnerware surges amidst rising demand for stylish dining solutions
PROSPECTS AND OPPORTUNITIES
Wooden cutlery set to gain momentum as consumers look for eco-friendly products
Omnichannel strategy emerges as key to future sales of homewares in India
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028