Consumer Values and Behaviour in India
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in India
- Indian consumers continue to take health and safety precautions when leaving the home
- Gen Z consumers least concerned about rising cost of everyday goods
- Indian consumers open to trying new brands, likely after they’ve done their own research
- Millennials leading the charge in exploring new brands and eager to influence innovation
- Indian consumers say they are optimistic about the future, above the global average
- Especially among millennials, the outlook is that the future will be bright in India
- While at home, millennials spend the most time on home activities
- Safe location remains the most desired home feature
- Consumers in India prefer to prepare their own meals
- Consumers say that another person in the home is responsible for cooking for them
- Millennials particularly prone to making excuses around barriers to cook at home
- Identifying healthy ingredients and nutritional labels the most important dietary restrictions
- Indian consumers less concerned about work-life balance compared to other citizens
- Indian consumers primarily desire to receive a competitive income
- Consumers in India maintain a strict boundary between work and personal life
- Indians engage in online social activities at least weekly
- Millennials particularly committed to range of monthly leisure activities
- Indian consumers consider secure place to visit as their top travel consideration
- Older generations more interested in getting value for money when travelling
- Less strenuous exercise like daily walking or hiking the most popular exercise routine
- Millennials the most interested in team sports and group classes
- Millennials actively ensuring they reduce stress and maintain positive mental wellbeing
- Indian consumers are feeling uneasy about the effects of climate change
- Baby boomers leading the fight for a more sustainable lifestyle
- Gen Z least concerned around green behaviours and activism
- Baby boomers most perceptive to buy brands aligned with their own values
- Visiting shopping malls remains a major shopping attraction for Indian consumers
- Older generations open to purchasing less, but want higher quality goods when they do
- Consumers consistently search for established or renowned brands, far above global average
- Older generations search for products that feature labels that are straightforward
- Online streaming services - the most popular subscription services among Indian consumers
- Indian consumers want to increase spending on education
- Younger generations foresee increasing spending on education the most
- Indians feel they are in a good position in terms of their financial standing
- Less than half of Gen Z consumers feel positive about their financial position
- Millennials indicating the strongest intention to build their savings in the future
- Indians actively manage data sharing and privacy settings
- Millennials most adept at using technology for online activities
- Indian consumers employ a range of messaging or communication applications almost daily
- Online video streaming a frequent online activity for all Indians
- Millennials maintain highest frequency of weekly online activities
- Consumers interact with brands by following or liking their social media activity
- Millennials much more likely to engage with companies and brands online
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