India: Consumer Profile
Population expansion, a large youth cohort, increasing life expectancy and a significant urban/rural divide shape India’s complex consumer landscape. A growing middle class is fuelling demand for premium products, while a significant portion of the population grapples with various economic challenges, prioritising affordability and value. Going forward, the influence of Generation Z on consumer preferences will solidify. Meanwhile, families with children will remain the largest household type.
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Euromonitor's India: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Scope
- Key findings
- Key drivers affecting consumers in India in 2023
- How developments today shape the consumers of tomorrow
- Young working-age consumers are facing major economic challenges in India
- Indian women are disproportionately affected by obesity
- Gen Z to continue to lead, while Gen Alpha’s impact grows
- Indian cities to expand, but rural population will still exceed urban in 2040
- Opportunities for growth
- Changing lifestyles reshape household structures
- Housing market continues to develop, but lack of basic necessities persists
- Senior males are expected to lead household decision-making
- Digitalisation to increase significantly in India, presenting major business opportunities
- Food prices increase at the fastest rate over 2023
- Older generations feel more financially secure and plan to increase spending on health
- Incomes to rise, but faster for men than for women
- Consumer spending set to increase rapidly, with food dominating
- Value for money is more important for older generations
- Both well-known and niche brands can find a market in India
- Many Indian respondents are trying to have a positive impact on the environment
- Millennials are saving more than other generations
- High salary and job security are the top work priorities for Indians
- Key takeaways
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