India Consumer Lifestyles

Consumer Lifestyles in India


Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Euromonitor's Consumer Lifestyles in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Scope
Consumer landscape in India 2024
Personal traits and values
Consumers in India feel concerned about rising cost of essential goods
Older generations prioritise spending time with closest family
Indian c onsumers feel comfortable expressing identity with friends and family
Indian consumers open to trying new brands and services after doing some research
Millennials strongly optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Exercising at home remains a frequent home activity among all generations
Millennials most active in their leisure time spent online
Voice of the consumer (1)
Energy efficient homes remain number one desired feature
All generations deem safe home locations their number one priority
Indian consumers lookout for safe destinations when planning a trip
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in India look for healthy ingredients in food and beverages
Voice of the consumer (2)
Apart from millennials, someone else cooks and prepares the meals in the household
Indian consumers cook and prepare meals daily
Baby boomers most typically to say they are vegetarian or vegan
Indians are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Young Mexicans want to feel comfortable expressing their identity in their work environment
Consumers want a job that enables a divide between work and personal life
Voice of the consumer (3)
All generations agree on the importance of job security
Indian consumers desire to work from home
Working life survey highlights
Health and wellness
Indian consumers engage in walking or hiking nearly daily
Yoga is the number one stress-reduction activity among Indians
Respondents think health and nutritional properties is the most influential product feature
Voice of the consumer (4)
Millennials most active in using tech to manage and track their health
Health and wellness survey highlights
Shopping and spending
Consumers in India visit stores that offer loyalty programs or memberships
Voice of the consumer (5)
Older generations prefer buying higher quality branded goods
Gen Z prefers high quality shopping locations
Locally-owned shops guaranteed support from Gen Z and Gen X consumers
Older generations prioritise ethical shopping habits
Millennials most active in their engagement and interactions with brands online
Recommendations from friends and family trusted the most by Indian consumers
Voice of the consumer (6)
Consumers expect to increase spending on education the most
Gen Z not very comfortable with their current financial position
Shopping and spending survey highlights

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