India Beauty and Personal Care

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	138 Pages	Euromonitor International	July, 2024	EP19014967

Best Price Guarantee
Price	from $2,925
Length	138 Pages
Publisher	Euromonitor International
Published Date	July, 2024
SKU	EP19014967

Beauty and Personal Care in India

In 2023, beauty and personal care in India exhibited substantial retail current value growth, and maintained momentum across all the main categories. Colour cosmetics, sun care, and fragrances were amongst the fastest growing categories, driven by evolving consumer preferences and increasing product innovations. Within beauty and personal care, skin care stood out as the category with the highest number of new launches. This surge in skin care products was largely attributed to the growing consu...

Euromonitor International's Beauty and Personal Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in India
Euromonitor International
July 2024
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN INDIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong growth for mass beauty and personal care, fuelled by colour cosmetics and sun care
Multi-benefit products fuel consumer interest in the mass segment
Miniature product packs gain popularity amongst mass beauty consumers
PROSPECTS AND OPPORTUNITIES
Mass brands set to prioritise innovation and premiumisation in the forecast period
Mass retailers in India set to explore beauty with expanded private label offerings
An omnichannel approach will continue to strengthen the distribution network for mass beauty and personal care brands
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium beauty and personal care sees double-digit growth, surpassing growth in the mass segment in India
Retail e-commerce fuels the capitalisation of international premium brands in India
Estée Lauder Cos Inc strengthens its position in premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
India’s promising economic landscape expected to boost sales in premium beauty and personal care
Instrumental impact of social media will continue to increase penetration of premium beauty and personal care products in India
Small luxuries will facilitate demand for premium beauty and personal care products in the forecast period
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Baby and child-specific products continues to see growth despite the slowdown in the birth rate
Johnson & Johnson (India) retains its leading position, and prioritises ingredient transparency
Natural and clean beauty claims continue to have significant importance amongst parents
PROSPECTS AND OPPORTUNITIES
Growing number of dual-income households set to boost sales of baby and child-specific products
Expansion of D2C brands into the category to drive growth in the forecast period
Baby and child-specific sun care holds potential for brands to expand their offerings
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023; Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023; Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023; Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023; Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028; Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028; Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bath and shower records mid-single digit value growth in 2023, driven by increases for body wash/shower gel and intimate washes
Surge in popularity of skin care-infused bath and shower products as the focus shifts beyond cleansing
Hindustan Unilever continues to lead bath and shower with flagship brands
PROSPECTS AND OPPORTUNITIES
While bar soap is set to show a muted increase, the popularity of body wash/shower gel will drive growth in the forecast period
Digital marketing and social media will continue to be crucial in capturing the attention of younger consumers
Premiumisation to differentiate bath and shower brands in India
CATEGORY DATA: Table 34 Sales of Bath and Shower by Category: Value 2018-2023; Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023; Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023; Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023; Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023; Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023; Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028; Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028; Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers’ emphasis on beauty fuels growth in colour cosmetics, propelled by traction of hydrating claim
Multipurpose and innovative product launches by mass brands attract Indian consumers
India’s large teen population offers new opportunities for colour cosmetics brands
PROSPECTS AND OPPORTUNITIES
Promising economic landscape will continue to attract international premium brands to India
Omnichannel strategies will fuel the growth of colour cosmetics in India
Premiumisation will fuel future growth and promote sales progression
CATEGORY DATA: Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023; Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023; Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023; Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023; Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023; Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023; Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023; Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028; Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Deodorants shows healthy growth owing to sports and outdoor activities
Deodorant roll-ons is gaining prominence as brands expand their personal care portfolios
Vini Cosmetics continues to lead deodorants with its brand Fogg
PROSPECTS AND OPPORTUNITIES
Body mists expected to grow as consumers embrace lighter, more refreshing fragrances for daily usage
Ingredient conscious-consumers set to look for clean ingredients in deodorants
Deodorants anticipated to face strong competition from mass fragrances in the forecast period
CATEGORY DATA: Table 54 Sales of Deodorants by Category: Value 2018-2023; Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023; Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023; Table 57 NBO Company Shares of Deodorants: % Value 2019-2023; Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023; Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023; Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028; Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028; Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
In 2023 depilatories sees significant growth, recovering from the effects of the pandemic
New products and formats for painless hair removal on the rise
Reckitt Benckiser continues to lead depilatories with its Veet brand
PROSPECTS AND OPPORTUNITIES
Companies set to focus on raising awareness to expand the consumer base
Depilatories will continue to face competition from salons, at-home salon services, and laser hair treatments
Opportunity for feminine hygiene brands to enter depilatories to create an
ecosystem
CATEGORY DATA: Table 63 Sales of Depilatories by Category: Value 2018-2023; Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023; Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023; Table 66 NBO Company Shares of Depilatories: % Value 2019-2023; Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023; Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028; Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fragrances in India showcases double-digit growth, fuelled by increased usage occasions
Premium women’s fragrances remains the best-performing category in 2023
Miniature fragrances gain popularity across the mass and premium segments
PROSPECTS AND OPPORTUNITIES
Availability and accessibility of premium brands set to drive growth
Impulse purchases via hyperlocal platforms to accentuate growth for mass fragrances
Emerging trends in fragrance consumption to drive growth in the forecast period
CATEGORY DATA: Table 70 Sales of Fragrances by Category: Value 2018-2023; Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023; Table 72 NBO Company Shares of Fragrances: % Value 2019-2023; Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023; Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023; Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023; Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028; Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Salon professional hair care maintains the fastest growth in 2023
Innovation in colourants attracts younger consumers to the category
Hair care brands extend their portfolios to cater to India’s diverse hair textures and needs
PROSPECTS AND OPPORTUNITIES
Clean formulations in hair care will continue to be important for ingredient-conscious consumers
Bond repair likely to be an important part of hair care in the forecast period
Demand for hair growth products set to surge as environmental and lifestyle challenges persist in India
CATEGORY DATA: Table 78 Sales of Hair Care by Category: Value 2018-2023; Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023; Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023; Table 81 NBO Company Shares of Hair Care: % Value 2019-2023; Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023; Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023; Table 84 LBN Brand Shares of Colourants: % Value 2020-2023; Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023; Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023; Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023; Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028; Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028; Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth continues in men’s grooming as men focus on their appearance and grooming
Premiumisation in men’s skin care and hair care drives growth
The rise of D2C brands is transforming men’s grooming
PROSPECTS AND OPPORTUNITIES
Digital engagement and e-commerce set to drive growth in men’s grooming in India
Innovative products beyond beard grooming to attract both Gen Z and Millennial men
Hydrating claim will continue to be popular in men’s skin care in the forecast period
CATEGORY DATA: Table 91 Sales of Men’s Grooming by Category: Value 2018-2023; Table 92 Sales of Men’s Grooming by Category: % Value Growth 2018-2023; Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023; Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023; Table 95 NBO Company Shares of Men’s Grooming: % Value 2019-2023; Table 96 LBN Brand Shares of Men’s Grooming: % Value 2020-2023; Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023; Table 98 Forecast Sales of Men’s Grooming by Category: Value 2023-2028; Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Oral care sees solid single-digit value growth in 2023
Teeth whitening claims continue to appeal to Indian consumers
Colgate continues to lead oral care in India
PROSPECTS AND OPPORTUNITIES
Low per capita consumption paves the way for expansion in oral care
Urban consumers to prioritise functionality and efficacy amidst rising disposable incomes
Retail offline will continue to be the dominant sales channel for oral care products in India
CATEGORY DATA: Table 100 Sales of Oral Care by Category: Value 2018-2023; Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023; Table 102 Sales of Toothbrushes by Category: Value 2018-2023; Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023; Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023; Table 105 NBO Company Shares of Oral Care: % Value 2019-2023; Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023; Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023; Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023; Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028; Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028; Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028; Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ingredient transparency and targeted formulations propel growth in skin care
The competition intensifies in skin care
Growing emphasis on moisture drives demand for hydrating skin care solutions
PROSPECTS AND OPPORTUNITIES
Rising preference for minimalistic skin care to reshape consumers’ skin care routine in India
E-commerce beauty platforms set to drive growth and engagement for skin care
Rising demand for premium skin care to drive value growth for the category
CATEGORY DATA: Table 113 Sales of Skin Care by Category: Value 2018-2023; Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023; Table 115 NBO Company Shares of Skin Care: % Value 2019-2023; Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023; Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023; Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023; Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023; Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023; Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023; Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028; Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sun care maintains double-digit value growth in 2023, on the back of the extended summer
Diverse formats facilitate the adoption of sun protection amongst Indian consumers
The competition intensifies in sun care in India
PROSPECTS AND OPPORTUNITIES
Growing consumer awareness set to increase the penetration of sun care
Sun protection products with skin care or cosmetic properties likely to generate demand amongst consumers
Retail e-commerce will drive growth in sun care in India
CATEGORY DATA: Table 124 Sales of Sun Care by Category: Value 2018-2023; Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023; Table 126 NBO Company Shares of Sun Care: % Value 2019-2023; Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023; Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023; Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028; Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028