In 2023, ice cream continues to be impacted by seasonality, with the weather having a significant impact on sales. The warm season starts in April-May when retailers begin to offer increasing volumes of ice cream, especially single-portion products. The numerous small local grocers represent a significant channel for sales of single-portion ice creams, the largest category on the landscape. The beginning of the warm season sees retailers use their window freezers, which are otherwise out of use...
Euromonitor International's Ice Cream in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Ice Cream market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Ice Cream in Romania
Euromonitor International
July 2023
List Of Contents And Tables
ICE CREAM IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Seasonality and impulse purchases lead to positive sales for ice cream
Plant-based ice cream drives growth, aligning with the rising health trends
Unilever retains its lead, as local players benefit from lower price-points
PROSPECTS AND OPPORTUNITIES
Rising disposable incomes and impulse buys boost growth on the ice cream landscape
Plant-based options drive growth as consumers demand healthier choices
Ice cream parlours aid growth of unpackaged ice cream in more sophisticated variants
CATEGORY DATA
Table 1 Sales of Ice Cream by Category: Volume 2018-2023
Table 2 Sales of Ice Cream by Category: Value 2018-2023
Table 3 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 4 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 6 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 7 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 8 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 13 Distribution of Ice Cream by Format: % Value 2018-2023
Table 14 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 15 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SNACKS IN ROMANIA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 18 Sales of Snacks by Category: Volume 2018-2023
Table 19 Sales of Snacks by Category: Value 2018-2023
Table 20 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 21 Sales of Snacks by Category: % Value Growth 2018-2023
Table 22 NBO Company Shares of Snacks: % Value 2019-2023
Table 23 LBN Brand Shares of Snacks: % Value 2020-2023
Table 24 Penetration of Private Label by Category: % Value 2018-2023
Table 25 Distribution of Snacks by Format: % Value 2018-2023
Table 26 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 27 Forecast Sales of Snacks by Category: Value 2023-2028
Table 28 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 29 Forecast Sales of Snacks by Category: % Value Growth 2023-2028