Ice Cream in Morocco

Ice Cream in Morocco


Volume sales of ice cream continued to expand at a modest rate in in 2023, following the trend of the previous year. Rising food and energy prices, due to the disruption of global supply chains, weakened the purchasing power of the majority of Moroccans, the majority of which belong to lower-income groups. Within a context of continuing economic uncertainty, consumers limited their intake of perceived non-essential snacks, including ice cream, which saw significant price increases in 2023.

Euromonitor International's Ice Cream in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Plant-based Ice Cream, Take-Home Ice Cream, Unpackaged Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Ice Cream in Morocco
Euromonitor International
July 2023
List Of Contents And Tables
ICE CREAM IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price rises and limited number of consumption occasions impact volume sales in 2023
Increase in products with value-added benefits, including health and wellness attributes
Mobigen retains its lead
PROSPECTS AND OPPORTUNITIES
Improved performance expected, thanks to marketing efforts of leading players
Take-home ice cream offers greatest potential, while functional products will remain niche in terms of sales
Development of modern grocery retailing will support growth
CATEGORY DATA
Table 1 Sales of Ice Cream by Category: Volume 2018-2023
Table 2 Sales of Ice Cream by Category: Value 2018-2023
Table 3 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 4 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 6 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 7 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 8 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 13 Distribution of Ice Cream by Format: % Value 2018-2023
Table 14 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 15 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SNACKS IN MOROCCO
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 18 Sales of Snacks by Category: Volume 2018-2023
Table 19 Sales of Snacks by Category: Value 2018-2023
Table 20 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 21 Sales of Snacks by Category: % Value Growth 2018-2023
Table 22 NBO Company Shares of Snacks: % Value 2019-2023
Table 23 LBN Brand Shares of Snacks: % Value 2020-2023
Table 24 Penetration of Private Label by Category: % Value 2018-2023
Table 25 Distribution of Snacks by Format: % Value 2018-2023
Table 26 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 27 Forecast Sales of Snacks by Category: Value 2023-2028
Table 28 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 29 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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