Hypermarkets in New Zealand

The cost-of-living crisis has led to notable shifts in consumer behaviour across New Zealand. Many consumers are adopting more cautious spending habits, focusing on essential purchases and seeking out discounts and lower-priced alternatives. This trend favours retailers like Wesfarmer’s Kmart, which is perceived to offer better value for money. Wesfarmers reported higher net income and revenues in 2024, with most of its year-on-year growth being attributed to Kmart. Kmart’s private label Anko de...

Euromonitor International's Hypermarkets in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hypermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.