Hypermarkets recoded low growth in value sales in 2023 and was by far the weakest performer among modern grocery retailers. The channel struggles with consumers’ disinclination to buy groceries in large shopping centres on the outskirts of cities. Consumers increasingly prefer smaller formats, located closer to home, which makes shopping less time-consuming.
Euromonitor International's Hypermarkets in Poland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hypermarkets market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hypermarkets in Poland
Euromonitor International
March 2024
List Of Contents And Tables
HYPERMARKETS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Changing consumer habits are increasingly adverse for growth of hypermarkets
Kaufland develops compact hypermarkets that are better positioned for growth as they appeal to consumers seeking to shop in locations closer to home
Carrefour trials a variety of services in its hypermarkets to retain consumers
PROSPECTS AND OPPORTUNITIES
Necessary changes required for hypermarkets seeking to remain relevant
A smaller selling space welcomed by consumers
Carrefour tests its Maxi concept in Poland with the aim of focusing more on private label and on reducing the food range
CHANNEL DATA
Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 4 Hypermarkets GBN Brand Shares: % Value 2020-2023