Hypermarkets in Norway

Hypermarkets posted strong sales performance in 2024, although its development was limited by the competitive grocery retail landscape in Norway. Supermarkets and discounters have been heavily investing in new stores openings and delivering low prices which has infringed on the performance of hypermarkets. In 2024, a significant price war emerged between two major grocery chains in Norway: Kiwi and Rema 1000. Aggressive pricing strategies aimed at attracting cost-conscious consumers created a to...

Euromonitor International's Hypermarkets in Norway report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hypermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Hypermarkets in Norway
Euromonitor International
February 2025
List Of Contents And Tables
HYPERMARKETS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hypermarkets post solid growth amid elevated price competition
Coop Norge is the only player in hypermarkets
Hypermarkets have an advantage by delivering value
PROSPECTS AND OPPORTUNITIES
Return to offline cross-border shopping puts pressure on hypermarkets
Large selling space is disadvantage in current climate
Lower levels of price competition to impact the category
CHANNEL DATA
Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 3 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 4 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 5 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 6 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 7 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
RETAIL IN NORWAY
EXECUTIVE SUMMARY
Retail in 2024: The big picture
The shift to online shopping regains momentum
Consumers still economise on non-essentials goods
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Black Friday
Christmas
New Year
Back to School
MARKET DATA
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 9 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 10 Sales in Retail Offline by Channel: Value 2019-2024
Table 11 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 12 Retail Offline Outlets by Channel: Units 2019-2024
Table 13 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 14 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 18 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 20 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 23 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 24 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 26 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 28 Retail GBO Company Shares: % Value 2020-2024
Table 29 Retail GBN Brand Shares: % Value 2021-2024
Table 30 Retail Offline GBO Company Shares: % Value 2020-2024
Table 31 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 32 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 33 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 34 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 35 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 36 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 42 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 43 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 45 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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