Hypermarkets in Morocco have continued their evolution into comprehensive one-stop shopping destinations, building on the momentum from the previous year's developments and leveraging innovative strategies to cater to evolving consumer needs.
Euromonitor International's Hypermarkets in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hypermarkets market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hypermarkets in Morocco
Euromonitor International
February 2024
List Of Contents And Tables
HYPERMARKETS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marjane's benchmark success
Label'Vie's aggressive expansion strategy
Innovations in hypermarket concepts
PROSPECTS AND OPPORTUNITIES
Expansion driven by shopping centre growth
Sustainability as a competitive differentiator
Accelerated shift towards omnichannel models
CHANNEL DATA
Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 4 Hypermarkets GBN Brand Shares: % Value 2020-2023