The economic slowdown in 2023 somewhat undermined the performance of hypermarkets in Germany, as the format is highly dependent on non-grocery purchases often considered by consumers as discretionary spending. This adds to the longer-term challenges affecting hypermarkets, linked to the gradual erosion of the one-stop shopping trend among German households. Despite value sales growth due to inflation, hypermarkets also suffered in 2023 from the major disruption created by the rebranding of the R...
Euromonitor International's Hypermarkets in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hypermarkets market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hypermarkets in Germany
Euromonitor International
April 2024
List Of Contents And Tables
HYPERMARKETS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Long-term shift in consumer behaviour and the demise of Mein Real
Kaufland’s aggressive pricing policy helps it face challenge from discounters
Major players continued to make gains following the demise of Mein Real
PROSPECTS AND OPPORTUNITIES
Challenging conditions in aftermath of the rebranding of REAL hypermarkets
Focus on regional and organic products and additional omnichannel services
E-commerce strategies may help support sales in non-grocery categories
CHANNEL DATA
Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 4 Hypermarkets GBN Brand Shares: % Value 2020-2023