Just like grocery retailers as a whole, hypermarkets saw strong growth in value sales in 2023, although this was almost entirely price driven as inflation remained at unusually high levels for a second consecutive year. Demand itself only showed slight growth when consumers became more frugal in view of the sharp rise in the cost of living since mid-2022. Part of the moderate performance can also be explained by the after-effects of the COVID-19 pandemic in terms of some residual cooling effects...
Euromonitor International's Hypermarkets in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hypermarkets market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hypermarkets in Austria
Euromonitor International
February 2024
List Of Contents And Tables
HYPERMARKETS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hypermarkets performs comparatively well despite a drop in consumer sentiment
Interspar/Maximarkt outperforms Billa Plus
Billa Plus takes another step backwards
PROSPECTS AND OPPORTUNITIES
Growth in hypermarkets cools over the forecast period
Sustainability and e-commerce are focal points of Interspar's future plans
Billa Plus brand endeavours to improve its reputation with the help of local merchants
CHANNEL DATA
Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 4 Hypermarkets GBN Brand Shares: % Value 2020-2023