The ice cream market in Hungary, which comprises nearly 50 companies, continues to face significant operating challenges. While inflation has fallen significantly from the peak seen in January 2023, the prices of essential raw materials, such as sugar and cocoa, as well as energy costs (for refrigeration), continue to rise. As a way of passing on these price increases, manufacturers have adopted a widespread policy of reducing the weight of their products, a practice known as shrinkification. Va...
Euromonitor International's Ice Cream in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Ice Cream market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Ice Cream in Hungary
Euromonitor International
July 2024
List Of Contents And Tables
ICE CREAM IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shrinkification is a common theme, as players try to offset increased input costs
Bulk varieties lead growth in ice cream
Private label ranges make gains in context of sky high energy prices
PROSPECTS AND OPPORTUNITIES
Tough operating environment will continue to favour large grocery chains
Premiumisation will be key manufacturer strategy
Multipack and bulk ice creams will see rising sales, due to their value-for-money positioning
CATEGORY DATA
Table 1 Sales of Ice Cream by Category: Volume 2019-2024
Table 2 Sales of Ice Cream by Category: Value 2019-2024
Table 3 Sales of Ice Cream by Category: % Volume Growth 2019-2024
Table 4 Sales of Ice Cream by Category: % Value Growth 2019-2024
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
Table 6 Sales of Impulse Ice Cream by Format: % Value 2019-2024
Table 7 NBO Company Shares of Ice Cream: % Value 2020-2024
Table 8 LBN Brand Shares of Ice Cream: % Value 2021-2024
Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
Table 13 Distribution of Ice Cream by Format: % Value 2019-2024
Table 14 Forecast Sales of Ice Cream by Category: Volume 2024-2029
Table 15 Forecast Sales of Ice Cream by Category: Value 2024-2029
Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029
SNACKS IN HUNGARY
EXECUTIVE SUMMARY
Snacks in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 18 Sales of Snacks by Category: Volume 2019-2024
Table 19 Sales of Snacks by Category: Value 2019-2024
Table 20 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 21 Sales of Snacks by Category: % Value Growth 2019-2024
Table 22 NBO Company Shares of Snacks: % Value 2020-2024
Table 23 LBN Brand Shares of Snacks: % Value 2021-2024
Table 24 Penetration of Private Label by Category: % Value 2019-2024
Table 25 Distribution of Snacks by Format: % Value 2019-2024
Table 26 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 27 Forecast Sales of Snacks by Category: Value 2024-2029
Table 28 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 29 Forecast Sales of Snacks by Category: % Value Growth 2024-2029