Hungary Beer

Beer in Hungary


Beer saw volume sales fall significantly in Hungary in 2023. Brewers held high expectations of restoring volume sales back to pre-pandemic levels during the year. However, these efforts fell short, and the beer market experienced a decline at the total level. Economy segments, in particular, experienced losses as their core customers, who are the most price sensitive, grappled with reduced financial resources. The income of these customers did not keep pace with the price increases of beers and...

Euromonitor International's Beer in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Beer in Hungary
Euromonitor International
June 2024
List Of Contents And Tables
BEER IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic hangover – drop in purchasing power reflected in declining beer sales
Focus on core brands
Craft breweries – struggling but adapting with innovative solutions to woo customers
PROSPECTS AND OPPORTUNITIES
Unit prices keep growing amidst ongoing inflationary pressures
Mindful drinking: consumer acceptance of non-alcoholic beers keeps increasing
Expanding the tap: increased space dedicated to craft beer revolution
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2023
Table 1 Number of Breweries 2018-2023
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2018-2023
Table 3 Sales of Beer by Category: Total Value 2018-2023
Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 10 Sales of Beer by Craft vs Standard 2018-2023
Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN HUNGARY
EXECUTIVE SUMMARY
Alcoholic drinks in 2023
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 4 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings