In 2024, the unit price of raw coffee, especially Robusta, has increased markedly due to various factors, such as production losses due to the El Nino phenomenon, wars, and the security crisis in the Red Sea, resulting in increased shipping and related costs. Many financial speculators are now investing in coffee, following oil and gold, which is also driving up prices. Players are therefore struggling to maintain prices due to rising raw coffee costs, while trying to retain customers. Meanwhile...
Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hot Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hot Drinks in Vietnam
Euromonitor International
November 2024
List Of Contents And Tables
HOT DRINKS IN VIETNAM
EXECUTIVE SUMMARY
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Players struggle to maintain prices amidst rising prices of raw materials
Product innovation stimulates interest and consumer demand
Trung Nguyen Corp leverages its chained coffee shops to strengthen its brand name
PROSPECTS AND OPPORTUNITIES
Coffee predicted to see healthy growth in the forecast period
Stronger presence expected of small local brands
Players likely to focus on sustainable activities to enhance brand awareness
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
Table 27 Retail Sales of Coffee by Category: Value 2019-2024
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
TEA IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vietnamese consumers continue to tighten their spending, affecting the growth of tea
Product innovation stimulates consumer demand and interest
Online channels help boost sales of tea in 2024
PROSPECTS AND OPPORTUNITIES
Tea predicted to grow well thanks to a brighter economic performance
The category will see diversification in the future
Both the government and manufacturers will continue to focus on the sustainable development of tea in the future
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2019-2024
Table 38 Retail Sales of Tea by Category: Value 2019-2024
Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
OTHER HOT DRINKS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Other hot drinks records positive value growth, while volumes continue to decline
Rapid expansion of snack bars could be impacting the growth of other hot drinks
A greater emphasis on online channels in hot drinks in 2024
PROSPECTS AND OPPORTUNITIES
Other hot drinks expected to maintain a mixed performance in the future
Health trend will continue to increase within other hot drinks
Innovative products could help attract consumers’ attention
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029