Hot Drinks in Vietnam


Attention: There is an updated edition available for this report.

Hot Drinks in Vietnam

Retail sales in hot drinks have maintained a positive performance over the time of the COVID-19 pandemic in Vietnam, in both 2020 and 2021 and in both value and volume terms. On the other hand, foodservice sales declined significantly in 2020 and remain in negative figures in 2021, albeit at less steep rates. The reason for this dynamic is because consumers switched from the on-trade to the off-trade channel during the time of the pandemic restrictions when all on-trade channels were required to...

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Hot Drinks in Vietnam
Euromonitor International
January 2022
List Of Contents And Tables
HOT DRINKS IN VIETNAM
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Coffee maintains a positive retail performance in 2021, thanks to a switch from on-trade to off-trade consumption
Negative impacts to foodservice continue in 2021, due to ongoing COVID-19 measures
Nestlé maintains its top place thanks to ongoing innovation in new flavours to target an affluent consumer audience
PROSPECTS AND OPPORTUNITIES
Coffee is set to show stronger performance over the forecast period, as pandemic restrictions loosen and consumer confidence returns
Foodservice operators will concentrate on developing their coffee brands, with retail launches expected
Key retail players also projected to focus on innovations to meet emerging consumer demands
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2016-2021
Table 26 Retail Sales of Coffee by Category: Value 2016-2021
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2016-2021
Table 28 Retail Sales of Coffee by Category: % Value Growth 2016-2021
Table 29 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021
Table 30 NBO Company Shares of Coffee: % Retail Value 2017-2021
Table 31 LBN Brand Shares of Coffee: % Retail Value 2018-2021
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2021-2026
Table 33 Forecast Retail Sales of Coffee by Category: Value 2021-2026
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026
Table 36 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
TEA IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tea maintains overall positive performance thanks to its healthy image meeting wellness trends
Green tea maintains the strongest volume performance, whilst bubble tea trends are on the rise
Local players active in developing speciality tea, creating a niche within which to avoid competition from global giants
PROSPECTS AND OPPORTUNITIES
Tea to see robust performance over the forecast period, supported by health and wellness trends and the recovery of foodservice
Both large and small players will focus on the more profitable premium segment, to meet consumer demand
All players set to focus on improving quality and brand image
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2016-2021
Table 38 Retail Sales of Tea by Category: Value 2016-2021
Table 39 Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 40 Retail Sales of Tea by Category: % Value Growth 2016-2021
Table 41 NBO Company Shares of Tea: % Retail Value 2017-2021
Table 42 LBN Brand Shares of Tea: % Retail Value 2018-2021
Table 43 Forecast Retail Sales of Tea by Category: Volume 2021-2026
Table 44 Forecast Retail Sales of Tea by Category: Value 2021-2026
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
OTHER HOT DRINKS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Other hot drinks sees a boost from the event of the pandemic, due to the switch from foodservice to retail
In particular, malt-based hot drinks registers a positive performance as a result of COVID-19
Chocolate-based flavoured powder drinks sees stronger attention from consumers, yet remains negligible
PROSPECTS AND OPPORTUNITIES
Other hot drinks set to slump in 2022, with other plant-based hot drinks being the only strong performer
Consumers will once again seek the convenience of RTD formats in a post-pandemic landscape
Competition between international and local players will intensify over the forecast period
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2016-2021
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026

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