Hot Drinks in North Macedonia

Hot Drinks in North Macedonia


Hot drinks achieved minimal retail volume growth and strong retail value growth in 2023 amidst rising unit prices and the broader impact of inflation. The recovery of hot drinks sales through foodservice continued during the year and the channel finally surpassed the pre-COVID-19 level of sales seen in 2019. In 2023, the positive performance of hot drinks was driven by strong growth in coffee, which is a key category in terms of volumes, and was the fastest growing category in hot drinks.

Euromonitor International's Hot Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Hot Drinks in North Macedonia
Euromonitor International
January 2024
List Of Contents And Tables
HOT DRINKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Hot drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price rises drive strong value growth
Fresh ground coffee pods stays out in front
Atlantic Trade Skopje continues to innovate
PROSPECTS AND OPPORTUNITIES
Convenience to exert a significant influence on category development
Further expansion of fresh ground coffee capsules
Upmarket trend to drive increasing interest in fresh coffee beans
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
Table 27 Retail Sales of Coffee by Category: Value 2018-2023
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 30 NBO Company Shares of Coffee: % Retail Value 2019-2023
Table 31 LBN Brand Shares of Coffee: % Retail Value 2020-2023
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
Table 33 Forecast Retail Sales of Coffee by Category: Value 2023-2028
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued recovery
Herbal/traditional medicinal tea leads the way
Green tea returns to growth
PROSPECTS AND OPPORTUNITIES
Limited growth potential, but some opportunities
Positive impact of health and wellness trend
Instant tea faces ongoing challenges amidst emergence of tea pods
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2018-2023
Table 37 Retail Sales of Tea by Category: Value 2018-2023
Table 38 Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 39 Retail Sales of Tea by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Tea: % Retail Value 2019-2023
Table 41 LBN Brand Shares of Tea: % Retail Value 2020-2023
Table 42 Forecast Retail Sales of Tea by Category: Volume 2023-2028
Table 43 Forecast Retail Sales of Tea by Category: Value 2023-2028
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return to growth
Chocolate-based flavoured powder drinks remains dominant
E-commerce supports growing interest in pods
PROSPECTS AND OPPORTUNITIES
Modest prospects
Chocolate-based products to remain dominant, though room for development in malt-based options
Potential for development of pods format
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028

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