Hot Drinks in Morocco
In 2023, the Moroccan economy was negatively impacted by rising inflation, high unemployment levels and lower disposable incomes, leading to a slowdown in retail volume sales. The prices of raw materials and consumer goods, particularly energy, reached historic highs. This led households to reevaluate their budgets, focusing their reduced disposable incomes on essentials, with many viewing some hot drinks as unessential. Furthermore, the easy availability of unpackaged loose products continued t...
Euromonitor International's Hot Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Hot Drinks in Morocco
- Euromonitor International
- December 2023
- List Of Contents And Tables
- HOT DRINKS IN MOROCCO
- EXECUTIVE SUMMARY
- Hot drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for hot drinks?
- MARKET DATA
- Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
- Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
- Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
- Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
- Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
- Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
- Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
- Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
- Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
- Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
- Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
- Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
- Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
- Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
- Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
- Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
- Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
- Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
- Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
- Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
- Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
- Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
- Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
- Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
- Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- COFFEE IN MOROCCO
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Hot weather and unpackaged goods challenge sales of coffee in 2023
- Fresh-ground coffee pods drive growth as players focus on appealing deals
- Instant coffee loses share as consumers preference quality over convenience
- PROSPECTS AND OPPORTUNITIES
- Retailers implement deals and discounts to retain retail volume growth
- The rising availability of affordable coffee pod machines boosts growth
- The preference for coffee pods challenges growth for instant coffee
- CATEGORY DATA
- Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
- Table 27 Retail Sales of Coffee by Category: Value 2018-2023
- Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
- Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
- Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
- Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
- Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
- Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
- Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
- Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
- Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
- TEA IN MOROCCO
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sales of green tea rise as consumers switch to more affordable hot drinks
- Promotional activities by leading players drive retail volume sales
- Consumers preference for green tea challenges sales of black tea
- PROSPECTS AND OPPORTUNITIES
- Green tea continues to drive sales, benefiting from a broad appeal
- Health and wellness qualities aid sales of tea over the forecast period
- Black tea continues to struggle as consumers look for more affordable options
- CATEGORY DATA
- Table 37 Retail Sales of Tea by Category: Volume 2018-2023
- Table 38 Retail Sales of Tea by Category: Value 2018-2023
- Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
- Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
- Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
- Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
- Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
- Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
- Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
- Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
- OTHER HOT DRINKS IN MOROCCO
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Other hot drinks sales suffer from being considered a luxury
- Home baking and health trends drive sales of other hot drinks
- Price sensitivity boosts sales of private label as consumers trade down
- PROSPECTS AND OPPORTUNITIES
- Health concerns and economic uncertainty leads to slow retail volume growth
- The growing popularity of flavoured milk dampens growth
- Lack of product development and advertising support challenges sales
- CATEGORY DATA
- Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
- Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
- Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
- Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
- Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
- Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
- Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
- Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
- Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
- Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook