Overall, hot drinks in Kazakhstan is expected to register healthy current value growth, but muted volume growth in 2024. While inflation growth has slowed, prices are still rising. As such, consumers remain price sensitive and players respond by offering frequents discounts and promotions. Nestle’s instant coffee brand Nescafé was particularly aggressive in terms of discounting in 2024, and gained volume share as a result.
Euromonitor International's Hot Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hot Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hot Drinks in Kazakhstan
Euromonitor International
January 2025
List Of Contents And Tables
HOT DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy volume growth in 2024
Fall in volume sales for fresh coffee
Multinational players continue to dominate in 2024
PROSPECTS AND OPPORTUNITIES
Potential cloud on the horizon
Instant coffee mixes continue to account for most volume sales
Food Empire consolidates its position in Kazakhstan
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
Table 27 Retail Sales of Coffee by Category: Value 2019-2024
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Coffee: % Retail Value 2020-2024
Table 31 LBN Brand Shares of Coffee: % Retail Value 2021-2024
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
Table 33 Forecast Retail Sales of Coffee by Category: Value 2024-2029
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
TEA IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Minimal volume growth for tea
Flavour key battleground
Four players continue to dominate
PROSPECTS AND OPPORTUNITIES
Similar dynamics over forecast period
Increasing offering of speciality teas
Healthier living drives demand for fruit/herbal teas
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2019-2024
Table 37 Retail Sales of Tea by Category: Value 2019-2024
Table 38 Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 39 Retail Sales of Tea by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of Tea: % Retail Value 2020-2024
Table 41 LBN Brand Shares of Tea: % Retail Value 2021-2024
Table 42 Forecast Retail Sales of Tea by Category: Volume 2024-2029
Table 43 Forecast Retail Sales of Tea by Category: Value 2024-2029
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
OTHER HOT DRINKS IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive volume growth for other hot drinks in 2024
Players look to widen the consumer base
Nesquik continues to dominate
PROSPECTS AND OPPORTUNITIES
Continuing volume growth over forecast period
Emerging brands also look to online sales
Other smaller segments fail to gain traction
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029