Sales of hot drinks declined in retail volume terms in 2023 against a backdrop of price increases and significant pressure on purchasing power. Tea, coffee and other hot drinks all experienced similar performances with retail volume sales falling while sales grew in current value terms due to the impact of soaring inflation and rising production costs. In 2024, prices stabilised in tea and other hot drinks which led to these categories reporting a slower decline in retail volume terms than in th...
Euromonitor International's Hot Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hot Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hot Drinks in Italy
Euromonitor International
November 2024
List Of Contents And Tables
HOT DRINKS IN ITALY
EXECUTIVE SUMMARY
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases in 2024 affect coffee volume performance
Fresh coffee beans continue to grow in popularity thanks to their affordability and natural and sustainable claims
ESE pods and instant coffee mixes featuring ginseng and barley gain ground
PROSPECTS AND OPPORTUNITIES
Mixed fortunes predicted within coffee
Foodservice sales set for a full recovery as the economy improves
Vending set to benefit from further investment while sustainability concerns are likely to have a growing influence on coffee
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
Table 27 Retail Sales of Coffee by Category: Value 2019-2024
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
TEA IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Tea sales continue to decline in 2024 despite prices stabilising
Green tea comes out fighting with strong health claims and competitive prices
Functional instant tea remains a focus of innovation
PROSPECTS AND OPPORTUNITIES
Behind positive score of fruit/herbal tea, tea to return to growth
Functional offerings should support demand for instant tea
Cold brew tea could present opportunities for players to expand their customer base
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2019-2024
Table 38 Retail Sales of Tea by Category: Value 2019-2024
Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
OTHER HOT DRINKS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Other hot drinks sees improvement in 2024 but sales still decline
Chocolate-based flavoured powder drinks suffers from unhealthy image and high prices
Barley-based hot drinks remain a key growth driver as consumers look for healthier options
PROSPECTS AND OPPORTUNITIES
Other hot drinks faces several obstacles despite signs of stability in the local economy
Sugar tax likely to negatively impact demand for chocolate-based hot drinks
Barley-based products still offer potential while plant-based offerings could also receive growing interest
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029