Hot Drinks in Iraq
Description
Hot drinks habits hold firm as coffee gains everyday relevance
Euromonitor International's Hot Drinks in Iraq report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Hot Drinks in Iraq report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
36 Pages
- Hot Drinks in Iraq
- Euromonitor International
- March 2026
- List Of Contents And Tables
- HOT DRINKS IN IRAQ
- EXECUTIVE SUMMARY
- Hot drinks habits hold firm as coffee gains everyday relevance
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Hot drinks sales rise amid rising interest in coffee
- Tea traditions remain dominant as health concerns reshape preparation
- Coffee culture expands despite price and familiarity barriers
- On-trade growth strengthens trial while affordability shapes formats
- Pricing dynamics remain stable in tea as coffee inflation builds
- Structural and demographic forces continue to influence demand and distribution
- WHAT’S NEXT?
- Coffee set to drive incremental growth as tea stays saturated
- Tea’s core role to remain intact despite wider experimentation
- Distribution will stay store led as modern outlets edge forward
- COMPETITIVE LANDSCAPE
- Ahmed Tea retains its leading role in tea
- Nestlé strengthens its presence in coffee
- CHANNELS
- Small local grocers leads as hypermarkets expands fastest
- Limited impact of informal retailing, while on trade grows through café culture
- MARKET DATA
- Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
- Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
- Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
- Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
- Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
- Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
- Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
- Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
- Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
- Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
- Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
- Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
- Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
- Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
- Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
- Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
- Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
- Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
- Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
- Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
- Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- COFFEE
- Key data findings
- 2025 developments
- Coffee demand broadens as affordability and café culture reshape choice
- Industry performance
- Price pressure shapes value growth and purchasing behaviour
- Coffee adoption strengthens, but category remains behind tea
- On-trade expansion supports trial as equipment ownership stays low
- Supply-side fragmentation limits consistency and long-term brand building
- What’s next?
- Coffee to deliver double-digit value growth, with brand-building becoming essential as cafés drive trial
- Competitive fragmentation set to persist, limiting major launches
- Health and wellness influences will shape trade-up behaviour
- Competitive landscape
- Nestlé leads instant coffee amid category expansion
- MacCoffee focuses digital engagement, while parallel products distort competitive dynamics
- Channels
- Small local grocers sustains widest retail reach
- Specialists accelerate as standard ground coffee rises
- Category data
- Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
- Table 27 Retail Sales of Coffee by Category: Value 2020-2025
- Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
- Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
- Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
- Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
- Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
- Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
- Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
- Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
- TEA
- Key data findings
- Tea demand stays broad as maturity limits growth
- Tea sales rise in Iraq as saturation becomes more visible
- Daily routines keep tea central, with health concerns shaping preparation
- Out-of-home occasions support growth, but retail keeps the lead
- Loose tea leads at home, while tea bags gain ground in offices
- Competitive pressure intensifies as pricing shifts
- Green tea attracts more interest, but black tea leads
- Tea will remain Iraq’s default hot drink
- Quality-led value growth predicted for forecast period
- Competitive consolidation set to increase
- Ahmed Tea leads category value share
- Innovation remains limited as churn persists
- Small local grocers anchor tea distribution
- Modern grocery and foodservice expand from a smaller base
- Table 36 Retail Sales of Tea by Category: Volume 2020-2025
- Table 37 Retail Sales of Tea by Category: Value 2020-2025
- Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
- Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
- Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
- Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
- Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
- Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
- Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
- Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
- OTHER HOT DRINKS
- Other hot drinks remains niche despite strong value growth
- Value sales rise as inflation and cocoa costs lift prices
- Chocolate-based powder drinks anchor demand
- On-trade drives category relevance amid limited retail
- Coffee alternatives set to support further category expansion
- Dominance constrains choice and slows broader penetration
- Health cues and café-led trial will shape awareness building
- Nestlé continues to lead through scale and distribution
- Secondary brands gain visibility but remain constrained
- Brand support focuses on child-oriented health positioning
- Small local grocers enjoy widest reach
- Modern grocery drives growth among affluent urban consumers
- Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
- Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
- Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
- Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
- Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
- Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
- Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
- Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
- Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
- Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
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