Hot Drinks in Hungary

Hot Drinks in Hungary


The development and performance of hot drinks in Hungary in 2024 reflected a gradual recovery following the highly difficult years of 2022-2023, marked by high inflation and price hikes and economic instability. These effects were felt strongly in coffee, tea and other hot drinks. The stabilisation of price movements played a crucial role in halting the sharp decline in off-trade consumption seen in 2022 and 2023, as consumers began to slowly return to their usual purchasing habits. However, the...

Euromonitor International's Hot Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Hot Drinks in Hungary
Euromonitor International
November 2024
List Of Contents And Tables
HOT DRINKS IN HUNGARY
EXECUTIVE SUMMARY
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slower but still significant price increases dampen retail volume demand
Desire to replicate café-style experience at home boosts fresh coffee types
Instant coffee mixes remain popular but under pressure from fresh coffee
PROSPECTS AND OPPORTUNITIES
Quality and sustainability aspects to push fresh coffee
Private label and premium brands coexist to cover demand needs and preferences
New flavours and tastes to attract consumers in a developing coffee culture
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
Table 27 Retail Sales of Coffee by Category: Value 2019-2024
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
TEA IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slower decline in tea consumption as economic pressures ease
Fruit/herbal tea shapes overall dynamics and performance
Shift to brands amid narrower price differences with private label
PROSPECTS AND OPPORTUNITIES
Slow rebound in consumption anticipated but challenges remain
Instant tea to continue to suffer from low quality/processed perception
Improved product ranges are key for private label’s prospects in tea
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2019-2024
Table 38 Retail Sales of Tea by Category: Value 2019-2024
Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
OTHER HOT DRINKS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Other hot drinks remains highly sensitive to economic uncertainty
Starbucks Signature Chocolate adds dynamism to and opens up a new audience for chocolate-based flavoured powder drinks
Affordability over brand loyalty drives private label in other hot drinks
PROSPECTS AND OPPORTUNITIES
Consumer loyalty to maintain a robust demand for chocolate-based flavoured powder drinks
Malt-based hot drinks retain niche appeal
Nestlé Hungária is well placed to strengthen its leadership of other hot drinks
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029

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