Guatemala’s economic challenges have been exacerbated by high inflation levels in recent years, with locals becoming more price sensitive as a result. In 2023, Guatemala also experienced political upheaval, as the progressive Bernado Arévalo was elected president, followed by attempts to discredit the electoral process among branches of the outgoing government. Hot drinks continued to be impacted by inflationary pressures in 2023, although to a lesser extent than the previous year. Guatemalans,...
Euromonitor International's Hot Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hot Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hot Drinks in Guatemala
Euromonitor International
December 2023
List Of Contents And Tables
HOT DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Hot drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong coffee culture among Guatemalans
Price volatility reduces availability of local brands
Nescafé ramps up value offerings for price sensitive consumer base
PROSPECTS AND OPPORTUNITIES
Local coffee initiatives to support category growth
Premiumisation trend to gain momentum among local brands
Instant coffee brands aim to improve quality perception
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
Table 27 Retail Sales of Coffee by Category: Value 2018-2023
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 30 NBO Company Shares of Coffee: % Retail Value 2019-2023
Table 31 LBN Brand Shares of Coffee: % Retail Value 2020-2023
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
Table 33 Forecast Retail Sales of Coffee by Category: Value 2023-2028
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Tea consumption loses momentum post-pandemic
Tea brands tap into the health and wellness trend
Specialized tea shops develop their own artisan blends
PROSPECTS AND OPPORTUNITIES
Black teas face growing competition from fruit and herbal teas
Growing number of tea products that support mental wellbeing
Younger generations driving shift towards iced tea
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2018-2023
Table 37 Retail Sales of Tea by Category: Value 2018-2023
Table 38 Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 39 Retail Sales of Tea by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Tea: % Retail Value 2019-2023
Table 41 LBN Brand Shares of Tea: % Retail Value 2020-2023
Table 42 Forecast Retail Sales of Tea by Category: Volume 2023-2028
Table 43 Forecast Retail Sales of Tea by Category: Value 2023-2028
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Out of home lifestyles reduce demand for other hot drinks
Consumers prioritise more essential goods in inflationary period
Incaparina adds new line with healthier credentials
PROSPECTS AND OPPORTUNITIES
Indulgence to remain driving force in flavoured powder drinks
Brands to offer more niche products in the coming years
Chocolate flavoured powder drinks to widen health claims
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028